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Spending the most on those who need it the least : gift givers buy more expensive gifts for affluent recipients
Reshadi, Farnoush; Givi, Julian - In: European journal of marketing 57 (2023) 2, pp. 479-504
Persistent link: https://www.econbiz.de/10013502586
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When a gift exchange isn't an exchange : why gift givers underestimate how uncomfortable recipients feel receiving a gift without reciprocating
Givi, Julian - In: Journal of business research : JBR 129 (2021), pp. 393-405
Persistent link: https://www.econbiz.de/10012509627
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Keeping the Joneses from getting ahead in the first place : envy's influence on gift giving behavior
Givi, Julian; Galak, Jeff - In: Journal of business research : JBR 101 (2019), pp. 375-388
Persistent link: https://www.econbiz.de/10012103402
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The thought that counts is the one we ignore : how givers overestimate the importance of relative gift value
Givi, Julian; Galak, Jeff; Olivola, Christopher Y. - In: Journal of business research : JBR 123 (2021), pp. 502-515
Persistent link: https://www.econbiz.de/10012435350
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Gift recipients' beliefs about occasion-based and nonoccasion-based gifts : the importance of signaling care and meeting expectations in gift giving
Givi, Julian; Galak, Jeff - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 3, pp. 445-465
Persistent link: https://www.econbiz.de/10013330835
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The oversensitivity in gift-giving phenomenon
Givi, Julian; Mu, Yumei - In: Marketing letters : a journal of research in marketing 34 (2023) 4, pp. 619-631
Persistent link: https://www.econbiz.de/10014458437
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A social norms-based framework for understanding and predicting giver-recipient discrepancies in gift selection
Givi, Julian; Galak, Jeff - In: European journal of marketing 58 (2024) 4, pp. 1115-1140
Persistent link: https://www.econbiz.de/10015047356