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~subject:"Prospect Theory"
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Prospect Theory
Consumer behaviour
35
Konsumentenverhalten
35
USA
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United States
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Macht
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Power
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Experiment
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Information behaviour
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Informationsverhalten
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Personality psychology
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Persönlichkeitspsychologie
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Viral marketing
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Virales Marketing
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Advertising
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Advertising effects
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Emotion
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Interdependent preferences
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Nachfrageinterdependenz
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Social status
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Sozialer Status
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Theory
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Werbewirkung
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Werbung
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Communication
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EU countries
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EU-Staaten
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Kommunikation
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Loss aversion
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Prospect theory
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Psychology of advertising
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Werbepsychologie
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power
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word of mouth
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Behavioral economics
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Beziehungsmarketing
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Brand management
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CAPM
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Rucker, Derek D.
3
Gal, David
2
Kivetz, Ran
1
Simonson, Itamar
1
Wan, Echo Wen
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
3
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Confidence and construal framing : when confidence increases versus decreases information processing
Wan, Echo Wen
;
Rucker, Derek D.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
5
,
pp. 977-992
Persistent link: https://www.econbiz.de/10009711952
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2
The loss of loss aversion : will it loom larger than its gain?
Gal, David
;
Rucker, Derek D.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 497-516
Persistent link: https://www.econbiz.de/10011917286
Saved in:
3
Bringing (contingent) loss aversion down to earth : a comment on Gal & Rucker's rejection of "losses loom larger than gains"
Simonson, Itamar
;
Kivetz, Ran
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 517-522
Persistent link: https://www.econbiz.de/10011917328
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