Confidence and construal framing : when confidence increases versus decreases information processing
Year of publication: |
2013
|
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Authors: | Wan, Echo Wen ; Rucker, Derek D. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 39.2012/13, 5, p. 977-992
|
Subject: | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory |
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