Cover -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of figures -- List of tables -- List of boxes -- List of exhibits -- Key concepts -- Case studies -- Permissions and sources -- Preface -- 1 Psychology and marketing: a dynamic relationship -- 2 Motivation -- 3...

Psychology and marketing: a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Consumer attitudes -- Personality and the self-concept -- Social influence -- References -- Index.