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~subject:"Psychology of advertising"
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Psychology of advertising
Werbung
13,854
Advertising
11,323
Schwarze Menschen
8,094
Werbewirkung
7,989
Advertising effects
7,763
Black people
5,549
Consumer behaviour
4,706
Konsumentenverhalten
4,606
USA
3,816
United States
2,959
Vereinigte Staaten
2,880
Online-Marketing
2,690
Internet marketing
2,683
Theorie
1,834
Theory
1,790
Ethnische Diskriminierung
1,768
Ethnic discrimination
1,765
Brand management
1,450
Markenführung
1,430
advertising
1,406
Deutschland
1,348
Marketing
1,143
Markenimage
1,075
Brand image
1,068
Schwarze
1,010
Marketingmanagement
912
Marketing management
896
Social Web
888
Social web
886
Germany
873
Ethnische Gruppe
802
Ethnic group
795
Markenartikel
749
Brand
670
Race
667
Rasse
664
Werbepsychologie
563
Großbritannien
545
Emotion
501
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Online availability
All
Undetermined
124
Free
40
Type of publication
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Article
336
Book / Working Paper
186
Journal
2
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Article in journal
277
Aufsatz in Zeitschrift
277
Aufsatz im Buch
58
Book section
58
Hochschulschrift
48
Graue Literatur
40
Non-commercial literature
40
Thesis
38
Arbeitspapier
29
Working Paper
29
Bibliografie enthalten
21
Bibliography included
21
Collection of articles of several authors
20
Sammelwerk
20
Aufsatzsammlung
10
Konferenzschrift
8
Lehrbuch
8
Textbook
8
Conference proceedings
6
Reprint
3
Conference paper
2
Konferenzbeitrag
2
Bibliografie
1
Collection of articles written by one author
1
Fallstudiensammlung
1
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1
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1
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1
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1
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1
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1
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1
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Language
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English
411
German
107
French
3
Polish
2
Russian
1
Author
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Esch, Franz-Rudolf
11
Gierl, Heribert
8
Zinman, Jonathan
8
Karlan, Dean
7
Alan, Sule
6
Mullainathan, Sendhil
6
Pelsmacker, Patrick de
6
Fennis, Bob Michaël
5
Kroeber-Riel, Werner
5
Praxmarer-Carus, Sandra
5
Stroebe, Wolfgang
5
Cemalcılar, Mehmet
4
Chang, Chingching
4
Galasso, Vincenzo
4
Hansen, Flemming
4
Häusel, Hans-Georg
4
Langner, Tobias
4
Nannicini, Tommaso
4
Schwartzstein, Joshua
4
Septianto, Felix
4
Shleifer, Andrei
4
Yoon, Sukki
4
Allen, Chris T.
3
Chattopadhyay, Amitava
3
Cornwell, T. Bettina
3
Eisend, Martin
3
Kardes, Frank R.
3
Kim, Dong Hoo
3
Kim, Kacy K.
3
Kyrousi, Antigone G.
3
Moser, Klaus
3
Nelson, Michelle R.
3
Noel, Hayden
3
Panigyrakis, George G.
3
Rempel, Jan Eric
3
Rosengren, Sara
3
Wu, Linwan
3
Yilmaz, Recep
3
Yoon, Hye Jin
3
Alexandris, Kostas
2
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Institution
All
National Bureau of Economic Research
3
Springer Fachmedien Wiesbaden
3
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Chambre de commerce et d'industrie de Paris
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Europa Verlag Ges. m.b.H. & Co. KG
1
European Advertising Academy
1
ICORIA <11, 2012, Stockholm>
1
IGI Global
1
Julius-Maximilians-Universität Würzburg
1
NetLibrary, Inc
1
Philipp Reclam Junior <Stuttgart>
1
Shaker Verlag
1
Stiftung Verbraucherinstitut
1
United States Trademark Association
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
Zentralverband der Deutschen Werbewirtschaft
1
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Published in...
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Journal of advertising : official publication of the American Academy of Advertising
32
Psychology & marketing
26
International journal of advertising : the quarterly review of marketing communications
21
Journal of advertising research
17
International journal of advertising : the review of marketing communications
16
Journal of business research : JBR
12
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Marketing : ZFP ; journal of research and management
7
Selling modernity : advertising in twentieth-century Germany
7
Europäische Hochschulschriften / 5
6
Journal of current issues and research in advertising : JCIRA
6
Journal of marketing communications
6
Journal of promotion management : JPM
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
SpringerLink / Bücher
5
Berichte aus der Betriebswirtschaft
4
Faculty & research / Insead : working paper series
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing research : JMR
4
Journal of marketing theory and practice
4
Journal of retailing and consumer services
4
Marketing letters : a journal of research in marketing
4
The Sage handbook of advertising
4
Discussion paper / Centre for Economic Policy Research
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
International journal of hospitality management
3
Journal of global marketing
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Kohlhammer-Edition Marketing
3
Konsum und Verhalten
3
Marketing and consumer psychology series
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
NBER Working Paper
3
NBER working paper series
3
The history of advertising
3
Administrative Sciences : open access journal
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
BREAD working paper
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
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Source
All
ECONIS (ZBW)
524
Showing
1
-
10
of
524
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date (oldest first)
1
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
2
Anthropomorphism and allegory in
advertising
across cultures : effects on memory and persuasion
Gelbrich, Katja
;
Gäthke, Daniel
;
Westjohn, Stanford A.
- In:
Journal of euromarketing
21
(
2012
)
4
,
pp. 174-192
Persistent link: https://www.econbiz.de/10009755856
Saved in:
3
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
4
Metaphors in moving images : the effect of metaphor order on message elaboration, ad comprehension, and product attribute beliefs
Gkiouzepas, Lampros
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 356-374
Persistent link: https://www.econbiz.de/10011862033
Saved in:
5
Emotional experience and
advertising
effectiveness : on the use of EEG in marketing
Eijlers, Esther
-
2020
Persistent link: https://www.econbiz.de/10012203501
Saved in:
6
Dollar-off or percent-off? : discount framing, construal levels, and
advertising
appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
7
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
8
Imagination matters : do consumers' imagery processing and self-regulatory goals affect the persuasiveness of metaphor in
advertising
?
Lee, Seung Yun
;
Jung, Sunho
;
Jung, Han Young
;
Choi, Sung Tae
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1173-1201
Persistent link: https://www.econbiz.de/10012200373
Saved in:
9
Culture and the star-power strategy : comparing American and Korean response to celebrity-endorsed
advertising
Choi, Jin-A.
;
Lewis, Robert
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10011779365
Saved in:
10
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
Saved in:
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