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~subject:"Psychology of advertising"
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Psychology of advertising
Advertising
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USA
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United States
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1969-2002
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McQuarrie, Edward F.
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Phillips, Barbara J.
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Delbaere, Marjorie
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Miller, Jessica
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
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2
Dreaming out loud on Pinterest : new forms of indirect persuasion
Phillips, Barbara J.
;
Miller, Jessica
;
McQuarrie, Edward F.
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 633-655
Persistent link: https://www.econbiz.de/10010466404
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