//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Psychology of advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Alcohol advertising : what doe...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Psychology of advertising
Werbung
13,748
Advertising
10,332
Werbewirkung
7,891
Advertising effects
7,666
Konsumentenverhalten
4,580
Consumer behaviour
4,558
Online-Marketing
2,640
Internet marketing
2,627
Alkoholkonsum
2,318
Alcohol consumption
2,243
USA
1,801
Theorie
1,797
Theory
1,748
United States
1,636
Markenführung
1,404
Deutschland
1,400
Brand management
1,399
advertising
1,375
Markenimage
1,050
Marketing
1,031
Brand image
1,028
Germany
914
Marketingmanagement
898
Marketing management
876
Social Web
855
Social web
853
Markenartikel
728
Brand
646
Werbepsychologie
562
Alkoholpolitik
520
Alcohol policy
516
Preismanagement
504
Pricing strategy
504
Schätzung
495
Emotion
492
Zielgruppe
490
Target group
473
Estimation
472
Großbritannien
462
more ...
less ...
Online availability
All
Undetermined
123
Free
39
Type of publication
All
Article
336
Book / Working Paper
185
Journal
2
Type of publication (narrower categories)
All
Article in journal
277
Aufsatz in Zeitschrift
277
Aufsatz im Buch
58
Book section
58
Hochschulschrift
48
Graue Literatur
40
Non-commercial literature
40
Thesis
38
Arbeitspapier
29
Working Paper
29
Bibliografie enthalten
21
Bibliography included
21
Collection of articles of several authors
20
Sammelwerk
20
Aufsatzsammlung
10
Konferenzschrift
8
Lehrbuch
8
Textbook
8
Conference proceedings
6
Reprint
3
Conference paper
2
Konferenzbeitrag
2
Bibliografie
1
Collection of articles written by one author
1
Fallstudiensammlung
1
Glossar enthalten
1
Glossary included
1
Guidebook
1
Handbook
1
Handbuch
1
Quelle
1
Ratgeber
1
Rezension
1
Sammlung
1
more ...
less ...
Language
All
English
410
German
107
French
3
Polish
2
Russian
1
Author
All
Esch, Franz-Rudolf
11
Gierl, Heribert
8
Zinman, Jonathan
8
Karlan, Dean
7
Alan, Sule
6
Mullainathan, Sendhil
6
Pelsmacker, Patrick de
6
Fennis, Bob Michaël
5
Kroeber-Riel, Werner
5
Praxmarer-Carus, Sandra
5
Stroebe, Wolfgang
5
Cemalcılar, Mehmet
4
Chang, Chingching
4
Galasso, Vincenzo
4
Hansen, Flemming
4
Häusel, Hans-Georg
4
Langner, Tobias
4
Nannicini, Tommaso
4
Schwartzstein, Joshua
4
Septianto, Felix
4
Shleifer, Andrei
4
Yoon, Sukki
4
Allen, Chris T.
3
Chattopadhyay, Amitava
3
Cornwell, T. Bettina
3
Eisend, Martin
3
Kardes, Frank R.
3
Kim, Dong Hoo
3
Kim, Kacy K.
3
Kyrousi, Antigone G.
3
Morton, Cynthia R.
3
Moser, Klaus
3
Nelson, Michelle R.
3
Noel, Hayden
3
Panigyrakis, George G.
3
Rempel, Jan Eric
3
Rosengren, Sara
3
Wu, Linwan
3
Yilmaz, Recep
3
Yoon, Hye Jin
3
more ...
less ...
Institution
All
National Bureau of Economic Research
3
Springer Fachmedien Wiesbaden
3
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Chambre de commerce et d'industrie de Paris
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Europa Verlag Ges. m.b.H. & Co. KG
1
European Advertising Academy
1
ICORIA <11, 2012, Stockholm>
1
IGI Global
1
Julius-Maximilians-Universität Würzburg
1
NetLibrary, Inc
1
Philipp Reclam Junior <Stuttgart>
1
Shaker Verlag
1
Stiftung Verbraucherinstitut
1
United States Trademark Association
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
Zentralverband der Deutschen Werbewirtschaft
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
26
International journal of advertising : the quarterly review of marketing communications
21
International journal of advertising : the review of marketing communications
17
Journal of advertising research
17
Journal of business research : JBR
12
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Marketing : ZFP ; journal of research and management
7
Selling modernity : advertising in twentieth-century Germany
7
Europäische Hochschulschriften / 5
6
Journal of current issues and research in advertising : JCIRA
6
Journal of promotion management : JPM
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing communications
5
SpringerLink / Bücher
5
Berichte aus der Betriebswirtschaft
4
Faculty & research / Insead : working paper series
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing research : JMR
4
Journal of marketing theory and practice
4
Journal of retailing and consumer services
4
Marketing letters : a journal of research in marketing
4
The Sage handbook of advertising
4
Discussion paper / Centre for Economic Policy Research
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
Health marketing quarterly
3
International journal of hospitality management
3
Journal of global marketing
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Kohlhammer-Edition Marketing
3
Konsum und Verhalten
3
Marketing and consumer psychology series
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
NBER Working Paper
3
NBER working paper series
3
The history of advertising
3
Administrative Sciences : open access journal
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
BREAD working paper
2
Breaking new ground in theory and practice
2
more ...
less ...
Source
All
ECONIS (ZBW)
523
Showing
1
-
10
of
523
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Responsibility and brand
advertising
in the alcoholic beverage market : the modeling of normative drinking behavior
Ringold, Debra Jones
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 127-141
Persistent link: https://www.econbiz.de/10003708191
Saved in:
2
Strawberry fields
Lebedoka, Anna
;
Vitena, Liene
-
2003
Persistent link: https://www.econbiz.de/10002003084
Saved in:
3
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
Saved in:
4
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
5
Dollar-off or percent-off? : discount framing, construal levels, and
advertising
appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
6
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
7
Imagination matters : do consumers' imagery processing and self-regulatory goals affect the persuasiveness of metaphor in
advertising
?
Lee, Seung Yun
;
Jung, Sunho
;
Jung, Han Young
;
Choi, Sung Tae
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1173-1201
Persistent link: https://www.econbiz.de/10012200373
Saved in:
8
Emotional experience and
advertising
effectiveness : on the use of EEG in marketing
Eijlers, Esther
-
2020
Persistent link: https://www.econbiz.de/10012203501
Saved in:
9
Culture and the star-power strategy : comparing American and Korean response to celebrity-endorsed
advertising
Choi, Jin-A.
;
Lewis, Robert
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10011779365
Saved in:
10
Metaphors in moving images : the effect of metaphor order on message elaboration, ad comprehension, and product attribute beliefs
Gkiouzepas, Lampros
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 356-374
Persistent link: https://www.econbiz.de/10011862033
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->