//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Psychology of advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
"Eco-style" perceptions : the...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Psychology of advertising
Advertising effects
12
Werbewirkung
12
Consumer behaviour
10
Konsumentenverhalten
10
Belgium
8
Belgien
7
Fernsehwerbung
7
Television advertising
7
Advertising
5
Computerspiel
5
Interactive media
5
Interaktive Medien
5
Product Placement
5
Product placement
5
Video game
5
Werbung
5
Children
4
Kinder
4
Social Web
4
Social web
4
Target group
4
Zielgruppe
4
Brand image
3
Brand management
3
Crisis management
3
Emotion
3
Jugendliche
3
Krisenmanagement
3
Markenführung
3
Markenimage
3
Media usage
3
Mediennutzung
3
Werbepsychologie
3
Youth
3
Behavioural targeting
2
Branchenentwicklung
2
Crisis involvement
2
Crisis response strategies
2
Cross-cultural advertising
2
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
3
Author
All
Cauberghe, Verolien
3
Cornelis, Erlinde
1
Kazakova, Snezhanka
1
Panic, Katarina
1
Pelsmacker, Patrick de
1
Slabbinck, Hendrik
1
Tessitore, Tina
1
Verhoye, Delphine
1
Vermeir, Iris
1
more ...
less ...
Published in...
All
Breaking new ground in theory and practice
1
International journal of advertising : the quarterly review of marketing communications
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The (b)old and the beautiful : investigating the preference of senior consumers concerning (the age of) models used in advertising
Panic, Katarina
;
Cauberghe, Verolien
;
Verhoye, Delphine
- In:
Breaking new ground in theory and practice
,
(pp. 135-146)
.
2011
Persistent link: https://www.econbiz.de/10009380025
Saved in:
2
Health versus appearance focus in one- versus two-sided messages discouraging sun tanning
Cornelis, Erlinde
;
Cauberghe, Verolien
;
Pelsmacker, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 203-212)
.
2013
Persistent link: https://www.econbiz.de/10009773034
Saved in:
3
Impact of flow on recognition of and attitudes towards in-game brand placements : brand congruence and placement prominence as moderators
Vermeir, Iris
;
Kazakova, Snezhanka
;
Tessitore, Tina
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 785-810
Persistent link: https://www.econbiz.de/10010467578
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->