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~subject:"Public relations"
~subject:"Öffentlichkeitsarbeit"
~subject:"Ökonometrie"
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Subject
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Public relations
Öffentlichkeitsarbeit
Ökonometrie
Werbung
11,367
Advertising
11,343
Ökonometrisches Modell
4,379
Werbewirkung
3,865
Advertising effects
3,816
Consumer behaviour
3,180
Konsumentenverhalten
3,069
Econometric model
3,050
Theorie
2,742
Theory
2,705
Internet marketing
1,867
Online-Marketing
1,855
advertising
1,407
USA
1,319
United States
1,215
Econometric models
1,191
Deutschland
986
Marketing
928
Brand management
808
Markenführung
784
Germany
758
Marketingmanagement
728
Marketing management
718
households
707
Schätzung
639
Estimation
598
Social Web
596
Social web
596
econometric models
553
Pricing strategy
505
Preismanagement
504
Brand image
483
Markenimage
482
Households
462
Markenartikel
445
Welt
391
World
386
Brand
374
Wettbewerb
362
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57
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Book / Working Paper
537
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171
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3
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Article in journal
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67
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63
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49
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41
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39
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36
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28
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28
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27
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27
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22
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13
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13
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12
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8
Festschrift
8
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8
Bibliografie
7
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6
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6
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4
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4
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4
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4
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4
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3
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3
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3
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English
509
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166
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28
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5
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4
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2
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1
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1
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Author
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Bruhn, Manfred
19
Brooks, Chris
10
Barnett, William A.
7
Hendry, David F.
7
Arbia, Giuseppe
6
Trivedi, Pravin K.
6
Asteriou, Dimitrios
5
Boenigk, Michael
5
Winkelmann, Rainer
5
Baltagi, Badi H.
4
Gehrke, Matthias
4
Hall, Stephen G.
4
Heckman, James J.
4
Kalt, Gero
4
Korobilis, Dimitris
4
Küster-Rohde, Franziska
4
Nielsen, Martin
4
Phillips, Peter C. B.
4
Sengupta, Jati K.
4
Shimizu, Kenichi
4
Zeileis, Achim
4
Zellner, Arnold
4
Anselin, Luc
3
Antonoff, Roman
3
Cameron, Adrian Colin
3
Dahlhoff, Hans-Dieter
3
Eisend, Martin
3
Florax, Raymond J. G. M.
3
Gandolfo, Giancarlo
3
Gillis, Tamara L.
3
Grove Ditlevsen, Marianne
3
Hylleberg, Svend
3
Intriligator, Michael D.
3
Kitchen, Philip J.
3
Kleiber, Christian
3
Klein, Lawrence Robert
3
Koschnick, Wolfgang J.
3
Lim, Kian-Guan
3
Lo, Andrew W.
3
Lösch, Manfred
3
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Institution
All
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Springer Fachmedien Wiesbaden
4
De Gruyter Oldenbourg
3
International Association of Business Communicators
3
Peter Lang GmbH
3
Advertising Federation of America / Bureau of Research and Education
2
Conference on Econometric Decision Models <1, 1981, Hagen>
2
Deutschland / Statistisches Bundesamt
2
Edward Elgar Publishing
2
Gesellschaft für Westfälische Wirtschaftsgeschichte
2
Symposium Industrielle Kommunikation <1977, Darmstadt>
2
Australasian Conference of Econometricians <2, 1971, Clayton, Victoria>
1
BDW, Deutscher Kommunikationsverband
1
Cambridge University Press
1
Conference Entitled Economic Equilibria: Computation and Modelling <1985, Tilburg>
1
Cornell University / Department of Agricultural Economics
1
Deutsche Forschungsgemeinschaft
1
Deutscher Kommunikationsverband
1
Deutsches Bibliotheksinstitut / Kommission für Kinder- und Jugendbibliotheken
1
Duncker & Humblot
1
Econometric Society
1
Eric Cuvillier <Firma>
1
Europäische Kommission
1
Friedrich-Alexander-Universität Erlangen-Nürnberg / Institut für Freie Berufe
1
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
1
Interdisziplinäres Symposium Europäische Kulturen in der Wirtschaftskommunikation <2, 2002, Århus>
1
International Conference on Disaggregation <1987, Cambridge>
1
International Conference on Marketing and Development
1
International Monetary Fund
1
International Symposium in Economic Theory and Econometrics <1, 1984, Austin, Tex.>
1
International Symposium in Economic Theory and Econometrics <11, 1995, Århus>
1
International Symposium in Economic Theory and Econometrics <13, 1997, Sydney>
1
International Symposium in Economic Theory and Econometrics <3, 1986, Austin, Tex.>
1
International Symposium in Economic Theory and Econometrics <4, 1987, Austin, Tex.>
1
International Symposium in Economic Theory and Econometrics <9, 1993, München>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Lithuanian University of Agriculture
1
Marx Károly Közgazdaságtudományi Egyetem <Budapest>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
Oblast Orel
1
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Published in...
All
Contributions to economic analysis
10
SpringerLink / Bücher
9
Advanced studies in theoretical and applied econometrics : ASTA
8
International journal of advertising : the review of marketing communications
8
Schriften zur angewandten Ökonometrie
8
Advances in econometrics
6
Journal of promotion management : JPM
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Econometric theory
5
Europäische Hochschulschriften / 5
5
Europäische Kulturen in der Wirtschaftskommunikation
5
Lecture notes in economics and mathematical systems : LNEMS
5
Mathematical systems in economics
5
Corporate communications : an international journal
4
Discussion paper
4
Econometric Society monographs
4
European journal of marketing : EJM
4
International symposia in economic theory and econometrics
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of promotion management : innovations in planning and applied research
4
New horizons in environmental economics
4
Advances in finance, accounting, and economics (AFAE) book series
3
Basler Schriften zum Marketing
3
Corporate Communications: An International Journal
3
Dynamic modeling and econometrics in economics and finance
3
Economic modelling
3
Energy economics
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
Journal of business research : JBR
3
Journal of econometrics
3
Journal of marketing communications
3
Research
3
Springer eBook Collection
3
Springer eBook Collection / Business and Economics
3
Themes in modern econometrics
3
Volkswirtschaftliche Schriften
3
Advanced textbooks in economics
2
Advanced texts in econometrics
2
Advances in econometrics : a research annual
2
Advances in spatial science
2
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Source
All
ECONIS (ZBW)
627
USB Cologne (EcoSocSci)
73
Other ZBW resources
8
BASE
2
RePEc
1
Showing
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1
A branded world : adventures in public relations and the creation of superbrands
Levine, Michael
-
2003
Persistent link: https://www.econbiz.de/10004780975
Saved in:
2
Creating corporate reputations : identity, image, and performance
Dowling, Grahame R.
-
2001
Persistent link: https://www.econbiz.de/10004605705
Saved in:
3
Fame & fortune : how successful companies build winning reputations
Fombrun, Charles J.
;
Riel, Cees B. M. van
-
2004
Persistent link: https://www.econbiz.de/10004823195
Saved in:
4
Marketing strategies in communicating CSR in the Muslim market of the United Arab Emirates : insights from the banking sector
Georgiadou, Effrosyni
;
Nickerson, Catherine
- In:
Journal of Islamic marketing
13
(
2022
)
7
,
pp. 1417-1435
Persistent link: https://www.econbiz.de/10013278973
Saved in:
5
A general theory of identification
Basse, Guillaume
;
Bojinov, Iavor
-
2020
Persistent link: https://www.econbiz.de/10012177870
Saved in:
6
Using corporate
advertising
to improve public perception of energy companies
Smith, Katherine Taken
;
Smith, L. Murphy
;
Dunbar, Seth
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 347-356
Persistent link: https://www.econbiz.de/10010387290
Saved in:
7
Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
Saved in:
8
Corporate communication : identity, image and reputation
Laws, Susan Marie
- In:
International journal of business competition and …
3
(
2014
)
4
,
pp. 344-349
Persistent link: https://www.econbiz.de/10011290179
Saved in:
9
Political marketing : impact of public relations on the change in voter behaviour of consumers (voters)
Bacik, Radovan
;
Gavurova, Beata
;
Gburova, Jaroslava
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
2
,
pp. 40-48
Persistent link: https://www.econbiz.de/10013161735
Saved in:
10
The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes
;
Koch, Thomas
;
Viererbl, Benno
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
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