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~subject:"Public relations"
~subject:"Ökonometrie"
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Public relations
Ökonometrie
Werbung
11,405
Advertising
11,381
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4,406
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3,889
Advertising effects
3,840
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Bruhn, Manfred
19
Brooks, Chris
10
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7
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7
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6
Trivedi, Pravin K.
6
Asteriou, Dimitrios
5
Boenigk, Michael
5
Winkelmann, Rainer
5
Baltagi, Badi H.
4
Gehrke, Matthias
4
Hall, Stephen G.
4
Heckman, James J.
4
Korobilis, Dimitris
4
Küster-Rohde, Franziska
4
Phillips, Peter C. B.
4
Sengupta, Jati K.
4
Shimizu, Kenichi
4
Zeileis, Achim
4
Zellner, Arnold
4
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3
Cameron, Adrian Colin
3
Dahlhoff, Hans-Dieter
3
Eisend, Martin
3
Florax, Raymond J. G. M.
3
Gandolfo, Giancarlo
3
Gillis, Tamara L.
3
Grove Ditlevsen, Marianne
3
Hylleberg, Svend
3
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3
Kitchen, Philip J.
3
Kleiber, Christian
3
Klein, Lawrence Robert
3
Lim, Kian-Guan
3
Lo, Andrew W.
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3
Mittnik, Stefan
3
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3
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3
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4
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3
International Association of Business Communicators
3
Peter Lang GmbH
3
Advertising Federation of America / Bureau of Research and Education
2
Conference on Econometric Decision Models <1, 1981, Hagen>
2
Deutschland / Statistisches Bundesamt
2
Edward Elgar Publishing
2
Gesellschaft für Westfälische Wirtschaftsgeschichte
2
Australasian Conference of Econometricians <2, 1971, Clayton, Victoria>
1
BDW, Deutscher Kommunikationsverband
1
Cambridge University Press
1
Conference Entitled Economic Equilibria: Computation and Modelling <1985, Tilburg>
1
Cornell University / Department of Agricultural Economics
1
Deutsche Forschungsgemeinschaft
1
Deutscher Kommunikationsverband
1
Duncker & Humblot
1
Econometric Society
1
Eric Cuvillier <Firma>
1
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1
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
1
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1
International Conference on Disaggregation <1987, Cambridge>
1
International Conference on Marketing and Development
1
International Monetary Fund
1
International Symposium in Economic Theory and Econometrics <1, 1984, Austin, Tex.>
1
International Symposium in Economic Theory and Econometrics <11, 1995, Århus>
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International Symposium in Economic Theory and Econometrics <13, 1997, Sydney>
1
International Symposium in Economic Theory and Econometrics <3, 1986, Austin, Tex.>
1
International Symposium in Economic Theory and Econometrics <4, 1987, Austin, Tex.>
1
International Symposium in Economic Theory and Econometrics <9, 1993, München>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Lithuanian University of Agriculture
1
Marx Károly Közgazdaságtudományi Egyetem <Budapest>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
Oblast Orel
1
Ogólnopolskie Seminarium Naukowe Dynamiczne Modele Ekonometryczne <9, 2005, Toruń>
1
Orlovskij Gosudarstvennyj Institut Ėkonomiki i Torgovli
1
Schweizerisches Dienstleistungszentrum Berufsbildung - Berufs-, Studien- und Laufbahnberatung
1
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Contributions to economic analysis
10
SpringerLink / Bücher
9
Advanced studies in theoretical and applied econometrics : ASTA
8
International journal of advertising : the review of marketing communications
8
Schriften zur angewandten Ökonometrie
8
Advances in econometrics
6
Journal of promotion management : JPM
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Econometric theory
5
Europäische Hochschulschriften / 5
5
Lecture notes in economics and mathematical systems : LNEMS
5
Mathematical systems in economics
5
Advances in econometrics : a research annual
4
Corporate communications : an international journal
4
Discussion paper
4
Econometric Society monographs
4
European journal of marketing : EJM
4
Europäische Kulturen in der Wirtschaftskommunikation
4
International symposia in economic theory and econometrics
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of promotion management : innovations in planning and applied research
4
New horizons in environmental economics
4
Advances in finance, accounting, and economics (AFAE) book series
3
Basler Schriften zum Marketing
3
Corporate Communications: An International Journal
3
Dynamic modeling and econometrics in economics and finance
3
Economic modelling
3
Energy economics
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
Journal of business research : JBR
3
Journal of econometrics
3
Journal of marketing communications
3
Research
3
Springer eBook Collection
3
Springer eBook Collection / Business and Economics
3
Themes in modern econometrics
3
Volkswirtschaftliche Schriften
3
Advanced textbooks in economics
2
Advanced texts in econometrics
2
Advances in spatial science
2
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ECONIS (ZBW)
620
USB Cologne (EcoSocSci)
46
Other ZBW resources
8
BASE
2
RePEc
1
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1
A branded world : adventures in public relations and the creation of superbrands
Levine, Michael
-
2003
Persistent link: https://www.econbiz.de/10004780975
Saved in:
2
Creating corporate reputations : identity, image, and performance
Dowling, Grahame R.
-
2001
Persistent link: https://www.econbiz.de/10004605705
Saved in:
3
Fame & fortune : how successful companies build winning reputations
Fombrun, Charles J.
;
Riel, Cees B. M. van
-
2004
Persistent link: https://www.econbiz.de/10004823195
Saved in:
4
Marketing strategies in communicating CSR in the Muslim market of the United Arab Emirates : insights from the banking sector
Georgiadou, Effrosyni
;
Nickerson, Catherine
- In:
Journal of Islamic marketing
13
(
2022
)
7
,
pp. 1417-1435
Persistent link: https://www.econbiz.de/10013278973
Saved in:
5
A general theory of identification
Basse, Guillaume
;
Bojinov, Iavor
-
2020
Persistent link: https://www.econbiz.de/10012177870
Saved in:
6
Using corporate
advertising
to improve public perception of energy companies
Smith, Katherine Taken
;
Smith, L. Murphy
;
Dunbar, Seth
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 347-356
Persistent link: https://www.econbiz.de/10010387290
Saved in:
7
Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
Saved in:
8
Corporate communication : identity, image and reputation
Laws, Susan Marie
- In:
International journal of business competition and …
3
(
2014
)
4
,
pp. 344-349
Persistent link: https://www.econbiz.de/10011290179
Saved in:
9
Political marketing : impact of public relations on the change in voter behaviour of consumers (voters)
Bacik, Radovan
;
Gavurova, Beata
;
Gburova, Jaroslava
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
2
,
pp. 40-48
Persistent link: https://www.econbiz.de/10013161735
Saved in:
10
The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes
;
Koch, Thomas
;
Viererbl, Benno
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
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