//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Public relations"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The rubbish of marketing
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Public relations
Brand management
20
Markenführung
20
Consumer behaviour
13
Konsumentenverhalten
12
Brand
10
Markenartikel
10
Brand image
9
Markenimage
9
United Kingdom
8
Großbritannien
7
Branding
5
Corporate reputation
4
Firmenimage
4
Jugendliche
3
Nachhaltige Entwicklung
3
Retailing
3
Sustainability
3
Sustainable development
3
USA
3
United States
3
Youth
3
B-to-B-Marketing
2
Beziehungsmarketing
2
Brand architecture
2
Brand equity
2
Brand names
2
Branded litter
2
Brands
2
Business-to-business marketing
2
Corporate social responsibility/performance
2
Customer satisfaction
2
Einzelhandel
2
Experiment
2
Higher education institution
2
Hochschule
2
Impression management
2
International marketing
2
Internationales Marketing
2
Internet marketing
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
3
Author
All
Roper, Stuart
3
Spear, Sara
2
Fill, Chris
1
Published in...
All
Corporate communications : an international journal
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
2
USB Cologne (EcoSocSci)
1
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Storytelling in organisations : supporting or subverting corporate strategy?
Spear, Sara
;
Roper, Stuart
- In:
Corporate communications : an international journal
21
(
2016
)
4
,
pp. 516-532
Persistent link: https://www.econbiz.de/10011626277
Saved in:
2
Using corporate stories to build the corporate brand : an impression management perspective
Spear, Sara
;
Roper, Stuart
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 491-501
Persistent link: https://www.econbiz.de/10010225090
Saved in:
3
Corporate reputation : brand and communication
Roper, Stuart
-
2012
Persistent link: https://www.econbiz.de/10009498192
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->