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"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939

Heller, Michael - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 358-376

Persistent link: https://www.econbiz.de/10011574399

The development of integrated marketing communications at the British General Post Office, 1931-39

Heller, Michael - In: Business history 58 (2016) 7/8, pp. 1034-1054

Persistent link: https://www.econbiz.de/10011609495

Foucault, discourse, and the birth of British public relations

Heller, Michael - In: Enterprise & society : the international journal of … 17 (2016) 3, pp. 651-677

Persistent link: https://www.econbiz.de/10011622933

The British house magazine 1945 to 2015 : the creation of family, organisation and markets

Heller, Michael; Rowlinson, Michael - In: Business history 62 (2020) 6, pp. 1002-1026

Persistent link: https://www.econbiz.de/10012262253

“Outposts of Britain” the General Post Office and the birth of a corporate iconic brand, 1930-1939

Heller, Michael - In: European Journal of Marketing 50 (2016) 3/4, pp. 358-376

Purpose This paper aims to examine the development of an iconic corporate brand by the General Post Office (GPO) in Britain in the 1930s by adapting the work of Douglas Holt (2004). Design/methodology/approach The paper uses a historical approach by developing a historical case study. It...

Persistent link: https://www.econbiz.de/10014724472