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Zum Zusammenhang von Professionalisierungsbestrebungen des PR-Berufsfeldes und seiner Vertrauenswürdigkeit : eine qualitative Journalistenbefragung
Niebergall, Julia; Röttger, Ulrike - In: Allmächtige PR, ohnmächtige PR : die doppelte …, (pp. 303-326). 2018
Persistent link: https://www.econbiz.de/10011702008
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Does being social matter? : effects of enabled commenting on credibility and brand attitude in social media
Hayes, Rebecca A.; Carr, Caleb T. - In: Journal of promotion management : JPM 21 (2015) 3, pp. 371-390
Persistent link: https://www.econbiz.de/10011305220
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The global public relations handbook : theory, research, and practice
Sriramesh, Krishnamurthy (ed.); Verčič, Dejan (contributor) - 2009 - Expanded and rev. ed.
Persistent link: https://www.econbiz.de/10003716314
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Current issues about public relations professionals : challenges and potentials of PR in UAE organisations
Al-Jenaibi, Badreya - In: Middle East journal of management : MEJM 2 (2015) 4, pp. 330-351
Persistent link: https://www.econbiz.de/10011503613
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Professionalizing corporate professions : professionalization as identity project
Reed, Cara - In: Management learning : the journal for managerial and … 49 (2018) 2, pp. 222-238
Persistent link: https://www.econbiz.de/10011890970
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Strategen, Visionäre und Netzwerker der Unternehmenskommunikation : Kommunikationschefs und Protagonisten der nächsten Generation in Nahaufnahme
Zerfaß, Ansgar; Kiesenbauer, Juliane - 2014
Persistent link: https://www.econbiz.de/10010411690
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Public Relations als Schlüsselinstrument im Marketing von Beratungsunternehmen
Marx, Wolfgang - 2006
Persistent link: https://www.econbiz.de/10003331037
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Public affairs management
Harris, Phil (contributor) - 2013
Persistent link: https://www.econbiz.de/10009724195
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Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim; Reijmersdal, Eva A. van - In: Journal of promotion management : JPM 19 (2013) 2, pp. 224-240
Persistent link: https://www.econbiz.de/10009754892
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The dynamics of image repair strategy on sport celebrity scandal : how university students' attitudes are shaped according to scandal type, perceived credibility, and sport involve...
Hwang, Geumchan; Chung, Kyu-Soo - In: International journal of sport management and marketing … 18 (2018) 4, pp. 285-300
Persistent link: https://www.econbiz.de/10011948442