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A branded world : adventures in public relations and the creation of superbrands
Levine, Michael - 2003
Persistent link: https://www.econbiz.de/10004780975
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Creating corporate reputations : identity, image, and performance
Dowling, Grahame R. - 2001
Persistent link: https://www.econbiz.de/10004605705
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Fame & fortune : how successful companies build winning reputations
Fombrun, Charles J.; Riel, Cees B. M. van - 2004
Persistent link: https://www.econbiz.de/10004823195
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Marketing strategies in communicating CSR in the Muslim market of the United Arab Emirates : insights from the banking sector
Georgiadou, Effrosyni; Nickerson, Catherine - In: Journal of Islamic marketing 13 (2022) 7, pp. 1417-1435
Persistent link: https://www.econbiz.de/10013278973
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Using corporate advertising to improve public perception of energy companies
Smith, Katherine Taken; Smith, L. Murphy; Dunbar, Seth - In: Journal of strategic marketing 22 (2014) 4, pp. 347-356
Persistent link: https://www.econbiz.de/10010387290
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Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela - In: Economics, management and financial markets 9 (2014) 4, pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
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Corporate communication : identity, image and reputation
Laws, Susan Marie - In: International journal of business competition and … 3 (2014) 4, pp. 344-349
Persistent link: https://www.econbiz.de/10011290179
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Political marketing : impact of public relations on the change in voter behaviour of consumers (voters)
Bacik, Radovan; Gavurova, Beata; Gburova, Jaroslava - In: Marketing i menedžment innovacij : m&mi (2021) 2, pp. 40-48
Persistent link: https://www.econbiz.de/10013161735
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The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes; Koch, Thomas; Viererbl, Benno; … - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...
Persistent link: https://www.econbiz.de/10013192340