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Marketing als Führungskonzept : einige grundlegende Entwicklungslinien
Wiedmann, Klaus-Peter - 2007
Persistent link: https://www.econbiz.de/10003678790
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Unternehmen von der schönsten Seite : Corporate Books für PR und Marketing
Klug, Sonja Ulrike - 2010
Persistent link: https://www.econbiz.de/10014006035
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Corporate Identity, Corporate Image und integrierte Kommunikation als Problembereiche des Marketing
Möhlenbruch, Dirk; Claus, Burghard; Schmieder, Ulf-Marten - 2000
Persistent link: https://www.econbiz.de/10001499878
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Communicating corporate ethos on the web : the self-presentation of PR agencies
Isaksson, Maria; Jørgensen, Poul Erik Flyvholm - In: Journal of business communication : JBC 47 (2010) 2, pp. 119-140
Persistent link: https://www.econbiz.de/10003970375
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Stakeholder dialogue and corporate identity : a study of the presentation of stakeholder dialogue in German and Danish corporate communication
Pedersen, Anne Grethe Julius - In: Kulturspezifik in der europäischen Wirtschaftskommunikation, (pp. 89-109). 2013
Persistent link: https://www.econbiz.de/10009747382
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CSR in corporate self-storying : legitimacy as a question of differentiation and conformity
Johansen, Trine Susanne; Nielsen, Anne Ellerup - In: Corporate communications : an international journal 17 (2012) 4, pp. 434-448
Persistent link: https://www.econbiz.de/10009671831
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Rhetoric, climate change, and corporate identity management
Frandsen, Finn; Johansen, Winni - In: Management communication quarterly : an international … 25 (2011) 3, pp. 511-530
Persistent link: https://www.econbiz.de/10009273394
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Corporate Reputation Management durch Corporate Communications
Seemann, Ralph - 2008
Persistent link: https://www.econbiz.de/10003753887