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Public relations
Marketing
31,468
Kommunikation
12,868
Communication
11,522
Sprache
4,620
Theorie
4,349
Theory
4,269
Language
4,153
Marketingmanagement
3,927
Marketing management
3,707
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2,932
marketing
2,602
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2,479
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2,431
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2,291
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2,288
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2,286
USA
2,105
communication
2,076
United States
1,867
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1,806
Management
1,700
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1,557
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1,451
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1,259
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1,225
Spieltheorie
1,189
Game theory
1,173
Social Web
1,147
Social web
1,144
Agribusiness
1,114
Werbung
1,100
Welt
1,040
Marktforschung
1,032
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1,023
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978
Online-Marketing
969
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967
Internet marketing
964
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Zerfaß, Ansgar
33
Bruhn, Manfred
28
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11
Esch, Franz-Rudolf
11
Langner, Tobias
11
Mast, Claudia
10
Scott, David Meerman
10
Huck-Sandhu, Simone
9
Morsing, Mette
9
Camilleri, Mark Anthony
8
Kolotilin, Anton
8
Lies, Jan
8
Piwinger, Manfred
8
Falkheimer, Jesper
7
Kitchen, Philip J.
7
Melewar, T. C.
7
Boenigk, Michael
6
Gesche, Tobias
6
Podnar, Klement
6
Tench, Ralph
6
Goodman, Michael B.
5
Heath, Robert L.
5
Heide, Mats
5
Kim, Sora
5
Nothhaft, Howard
5
Röttger, Ulrike
5
Siano, Alfonso
5
Bekmeier-Feuerhahn, Sigrid
4
Cantoni, Lorenzo
4
Daymon, Christine
4
Eriksson, Mats
4
Gillis, Tamara L.
4
Glozer, Sarah
4
Hoffjann, Olaf
4
Holloway, Immy
4
Illia, Laura
4
Immerschitt, Wolfgang
4
Ingenhoff, Diana
4
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International Association of Business Communicators
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Herbert von Halem Verlag
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International Monetary Fund
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OECD
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W. Kohlhammer GmbH
2
Accenture-Stiftung
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American Management Association
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Apollon-Hochschule der Gesundheitswirtschaft <Bremen>
1
Automobilwirtschaftliches Symposium <4, 1999, Bamberg>
1
Banyan <Chennai>
1
COGNOS-Institut Prof. Dr. Dreyer <Braunschweig>
1
Centre for Business Performance <London>
1
Climate Change Secretariat
1
Deutsche Gesellschaft für Führung und Marktorientierung in der Medizinischen und Pflegerischen Versorgung DGFM
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
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Deutscher Sportökonomie-Kongress <6, 2008, Köln>
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1
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1
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1
Edward Elgar Publishing
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1
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1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Forschungskreis Tourismus-Management
1
Forschungsstelle Automobilwirtschaft <Bamberg>
1
Forum zum Thema "Erfolgreiche Zuweiserkommunikation" <2., 2014, Essen>
1
Freie Universität Berlin / Marketing-Department
1
Friedrich-Alexander-Universität Erlangen-Nürnberg / Institut für Freie Berufe
1
Gesellschaft für Regionalforschung und Angewandte Geographie
1
Goethe-Universität Frankfurt am Main / Institut für Kapitalmarktforschung
1
Haufe-Lexware GmbH & Co. KG
1
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Corporate communications : an international journal
65
Journal of communication management : an international journal
54
SpringerLink / Bücher
42
International journal of business communication : IJBC ; a publication of the Association of Business Communication
21
Journal of Communication Management
21
Journal of business research : JBR
18
Journal of communication management
17
Research
16
Europäische Kulturen in der Wirtschaftskommunikation
13
Journal of business ethics : JOBE
13
Organisationskommunikation
12
Corporate reputation review : an international journal
11
International journal of business communication : IJBC : a publication of the Association for Business Communication
11
Springer eBook Collection
11
Games and economic behavior
10
Journal of marketing communications
10
PR-Praxis
10
The Routledge handbook of strategic communication
10
Corporate Communications: An International Journal
9
Springer Reference Wirtschaft
9
Journal of promotion management : JPM
7
Business & society
6
Corporate social responsibility and environmental management
6
Management communication quarterly : an international journal
6
Public Relations : ein Handbuch
6
Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
6
The handbook of communication and corporate social responsibility
6
Accounting, auditing & accountability journal
5
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
5
Basler Schriften zum Marketing
5
Business horizons
5
Economics letters
5
European journal of marketing : EJM
5
Journal of accounting & economics
5
Journal of economic theory
5
Journal of promotion management : innovations in planning and applied research
5
Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz
5
Working paper series / University of Zurich, Department of Economics
5
European research studies
4
Future directions of strategic communication
4
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Source
All
ECONIS (ZBW)
1,640
Other ZBW resources
43
USB Cologne (EcoSocSci)
21
RePEc
2
BASE
1
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1
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1,707
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date (newest first)
date (oldest first)
1
The capital market consequences of
language
barriers in the conference calls of non-U.S. firms
Brochet, François
;
Naranjo, Patricia
;
Yu, Gwen
- In:
The accounting review : a publication of the American …
91
(
2016
)
4
,
pp. 1023-1049
Persistent link: https://www.econbiz.de/10011520900
Saved in:
2
Corporate
language
-based
communication
avoidance in MNCs : a multi-sited ethnography approach
Lauring, Jakob
;
Klitmøller, Anders
- In:
Journal of world business : JWB
50
(
2015
)
1
,
pp. 46-55
Persistent link: https://www.econbiz.de/10010479300
Saved in:
3
Sprache
, Haltung, Auftritt
Brömmling, Ulrich F.
- In:
Nonprofit-PR
,
(pp. 103-110)
.
2007
Persistent link: https://www.econbiz.de/10003722885
Saved in:
4
Media interviews as strategic external
communication
to maintain legitimacy for sustainability activities
Crumley, Ellen T.
;
Grandy, Karen
;
Sundararajan, Binod
; …
- In:
Corporate communications : an international journal
27
(
2022
)
1
,
pp. 148-166
Persistent link: https://www.econbiz.de/10012798024
Saved in:
5
Linguistic elements of conversational human voice in online brand
communication
: manipulations and perceptions
Liebrecht, Christine
;
Tsaousi, Christina
;
Hooijdonk, …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
Saved in:
6
Language
: the sharpest tool in the business strategy toolbox
Sanden, Guro Refsum
- In:
Corporate communications : an international journal
21
(
2016
)
3
,
pp. 274-288
Persistent link: https://www.econbiz.de/10011582895
Saved in:
7
The impact of CEO ethnicity and
language
choice on crisis
communication
in Japan
Barkley, Katharina
- In:
International journal of business communication : IJBC …
57
(
2020
)
2
,
pp. 244-259
Persistent link: https://www.econbiz.de/10012193554
Saved in:
8
Simple versus rich
language
in disclosure games
Hagenbach, Jeanne
;
Koessler, Frédéric
- In:
Review of economic design : RED
21
(
2017
)
3
,
pp. 163-175
Persistent link: https://www.econbiz.de/10011900134
Saved in:
9
Managerial responses to online
communication
: the role of mimicry in affecting third-party observers' purchase intentions
Darani, Milad Mohammadi
;
Mirahmad, Hooman
;
Raoofpanah, Iman
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380313
Saved in:
10
COVID-19, strategic
language
, and
communication
: implications of mass media to the ethical well-being of the society
Agbede, Grace Temiloluwa
;
Mheta, Gift
-
2022
Persistent link: https://www.econbiz.de/10013503717
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