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A review of the uses of corporate reputation : different perspectives and definitions

Chen, Chen-Chu; Bang, Nguyen; Melewar, T. C.; Dennis, … - In: The marketing review 15 (2015) 3, pp. 263-288

Persistent link: https://www.econbiz.de/10011438100

Exploring the corporate image formation process

Tran, Mai An; Bang, Nguyen; Melewar, T. C.; Bodoh, Jim - In: Qualitative market research : an international journal 18 (2015) 1, pp. 86-114

Persistent link: https://www.econbiz.de/10010491599

Corporate impression formation in online communities : a qualitative study

Willi, Christine Hallier; Bang, Nguyen; Melewar, T. C.; … - In: Qualitative market research : an international journal 17 (2014) 4, pp. 410-440

Persistent link: https://www.econbiz.de/10010430667

A holistic framework of corporate website favourability

Ageeva, Elena; Foroudi, Pantea; Melewar, T. C.; Bang, Nguyen - In: Corporate reputation review : an international journal 23 (2020) 3, pp. 201-214

Persistent link: https://www.econbiz.de/10012296207

An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry

Chen, Chen-Chu Matilda; Bang, Nguyen; Melewar, T. C. - In: Qualitative market research : an international journal 19 (2016) 3, pp. 357-376

Persistent link: https://www.econbiz.de/10011598521

The role of corporate identity management in the higher education sector : an exploratory case study

Melewar, T. C.; Foroudi, Pantea; Dinnie, Keith; Bang, Nguyen - In: Journal of marketing communications 24 (2018) 4, pp. 337-359

Persistent link: https://www.econbiz.de/10011880776

Corporate reputation

Melewar, T. C. (ed.); Bang, Nguyen (ed.); … - 2017

Persistent link: https://www.econbiz.de/10011734672

An investigation of the corporate identity construct in China : managerial evidence from the high technology industry

Bang, Nguyen; Melewar, T. C.; Japutra, Arnold; Han, Sung Ho - In: Journal of marketing communications 24 (2018) 8, pp. 779-800

Persistent link: https://www.econbiz.de/10011976100

The dynamics of public relations

Lages, Carmen; Simkin, Lyndon - In: European Journal of Marketing 37 (2003) 1/2, pp. 298-328

Public relations is variously defined: those within the PR sector tend to view their activities as having strategic and corporate impact, while many marketers classify PR as little more than a tactical ingredient of the promotional mix. This contrast is important, given marketers are heavy users...

Persistent link: https://www.econbiz.de/10014722066