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Public relations
Consumer behaviour
56
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55
Brand management
52
Markenführung
52
Brand image
35
Relationship marketing
34
Beziehungsmarketing
33
Markenimage
33
Marketing
24
Marketing management
24
Marketingmanagement
23
Corporate reputation
20
Firmenimage
19
Brand
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Markenartikel
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Customer satisfaction
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Kundenzufriedenheit
15
Einzelhandel
12
Market segmentation
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Social Web
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Social web
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Brand architecture
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Online-Marketing
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Retail trade
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United Kingdom
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Öffentlichkeitsarbeit
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Großbritannien
9
Higher education institution
9
Hochschule
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Innovation
9
Malaysia
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Strategisches Management
8
Taiwan
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Melewar, T. C.
9
Bang, Nguyen
8
Dennis, Charles
3
Sharifah Faridah Syed Alwi
3
Foroudi, Pantea
2
Kitchen, Philip J.
2
Ageeva, Elena
1
Balmer, John M.T.
1
Bodoh, Jim
1
Chen, Chen-Chu
1
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1
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1
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1
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1
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1
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1
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1
Shaalan, Ahmed
1
Simkin, Lyndon
1
Stoian, Maria-Cristina
1
Tourky, Marwa
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Tran, Mai An
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Qualitative market research : an international journal
4
Journal of marketing communications
2
Corporate reputation review : an international journal
1
European Journal of Marketing
1
International studies of management and organization
1
Journal of business research : JBR
1
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Corporate reputation
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011734672
Saved in:
2
A review of the uses of corporate reputation : different perspectives and definitions
Chen, Chen-Chu
;
Bang, Nguyen
;
Melewar, T. C.
;
Dennis, …
- In:
The marketing review
15
(
2015
)
3
,
pp. 263-288
Persistent link: https://www.econbiz.de/10011438100
Saved in:
3
Exploring the corporate image formation process
Tran, Mai An
;
Bang, Nguyen
;
Melewar, T. C.
;
Bodoh, Jim
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 86-114
Persistent link: https://www.econbiz.de/10010491599
Saved in:
4
Corporate impression formation in online communities : a qualitative study
Willi, Christine Hallier
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 410-440
Persistent link: https://www.econbiz.de/10010430667
Saved in:
5
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
6
An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
Saved in:
7
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
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8
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
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9
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
10
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
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