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Public relations
Brand management
36
Markenführung
36
Corporate reputation
26
Firmenimage
24
Brand image
22
Consumer behaviour
21
Konsumentenverhalten
21
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21
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17
Marketingmanagement
17
Beziehungsmarketing
16
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16
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13
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Social web
11
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9
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9
Corporate image
9
Innovation management
9
Innovationsmanagement
9
Markenartikel
9
Unternehmenskultur
9
Öffentlichkeitsarbeit
9
Brand architecture
8
Markenarchitektur
8
Customer satisfaction
7
Firm performance
7
Unternehmenserfolg
7
Welt
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World
7
Betriebliche Wertschöpfung
6
Corporate logo
6
Digitalisierung
6
Digitization
6
Financial crisis
6
Finanzkrise
6
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9
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Foroudi, Pantea
9
Melewar, T. C.
7
Dennis, Charles
3
Gupta, Suraksha
3
Ageeva, Elena
2
Bang, Nguyen
2
Cuomo, Maria Teresa
2
Foroudi, Mohammad Mahdi
2
Devereux, Luke
1
Dinnie, Keith
1
Hussain, Shahzeb
1
Jin, Zhongqi
1
Katsikeas, Constantine S.
1
Kitchen, Philip J.
1
Pascaru, Olga
1
Priporas, Constantinos Vasilios
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Journal of business research : JBR
3
Corporate reputation review : an international journal
1
European business review
1
European journal of marketing : EJM
1
International studies of management and organization
1
Journal of marketing communications
1
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ECONIS (ZBW)
9
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1
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
2
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
3
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
4
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
5
Corporate identity and social media : existence and extension of the organization
Devereux, Luke
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 110-134
Persistent link: https://www.econbiz.de/10011675651
Saved in:
6
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
7
Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 287-304
Persistent link: https://www.econbiz.de/10011881789
Saved in:
8
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
9
Business digitalization : corporate identity and reputation
Foroudi, Pantea
(
ed.
);
Cuomo, Maria Teresa
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014493393
Saved in:
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