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The Role of Arousal in Congrui...
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Purchase decision
Consumer behaviour
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Murray, Kyle B.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The power of one : gaining business value from personalization technologies
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ECONIS (ZBW)
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An arousal regulation explanation of mood effects on consumer choice
Di Muro, Fabrizio
;
Murray, Kyle B.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
3
,
pp. 574-584
Persistent link: https://www.econbiz.de/10009658050
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2
Beyond expectations : the effect of regulatory focus on consumer satisfaction
Trudel, Remi
;
Murray, Kyle B.
;
Cotte, June
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 93-97
Persistent link: https://www.econbiz.de/10009554309
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3
Personalized product presentation : the influence of electronic recommendation agents on consumer choice
Häubl, Gerald
;
Murray, Kyle B.
;
Trifts, Valerie
- In:
The power of one : gaining business value from …
,
(pp. 144-163)
.
2003
Persistent link: https://www.econbiz.de/10011588676
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