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Competence inference from muscle : how and when trainers' muscle mass impacts service purchase of personal fitness training
Park, Sangchul; Lee, Shinhyoung; Lee, Hyun-Woo - In: International journal of sports marketing & sponsorship 23 (2022) 4, pp. 804-822
Persistent link: https://www.econbiz.de/10013370494
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Emphasizing effort vs talent in personal trainers' performance : consumption response of personal fitness training customers
Park, Sangchul; Lee, Hyun-Woo - In: International journal of sports marketing & sponsorship 24 (2023) 2, pp. 359-374
Persistent link: https://www.econbiz.de/10014331417
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Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul; Ahn, Sungsook; Kim, Sanghoon - In: Journal of retailing and consumer services 77 (2024), pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
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Satellite fans : does sport nostalgia influence purchase intention toward sponsors' products?
Cho, Heetae; Lee, Hyun-Woo; Chiu, Weisheng - In: Journal of retailing and consumer services 62 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012648958
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How augmented reality (AR) experience affects purchase intention in sport e-commerce : roles of perceived diagnosticity, psychological distance, and perceived risks
Uhm, Jun-Phil; Kim, Sanghoon; Do, Chanwook; Lee, Hyun-Woo - In: Journal of retailing and consumer services 67 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013364478