Emphasizing effort vs talent in personal trainers' performance : consumption response of personal fitness training customers
Sangchul Park and Hyun-Woo Lee
Year of publication: |
2023
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Authors: | Park, Sangchul ; Lee, Hyun-Woo |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 24.2023, 2, p. 359-374
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Subject: | Attribution theory | Fitness service provider | Perceived teaching expertise | Performance attribution | Personal fitness training | Purchase intention | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Betriebliches Bildungsmanagement | Employer-provided training | Personalentwicklung | Human resource development | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction |
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