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~subject:"Qualitative Methode"
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Qualitative Methode
Marktforschung
12,249
Market research
6,510
Absatz
4,929
Theorie
1,977
Theory
1,952
Deutschland
1,908
Konsumentenverhalten
1,658
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1,647
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1,413
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1,381
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1,224
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1,092
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955
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836
Marketing management
805
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778
Verbraucher
587
Prognoseverfahren
417
Forecasting model
406
Beziehungsmarketing
381
Relationship marketing
381
Werbung
369
Einzelhandel
342
Innovation
323
Statistik Klassifikationsanalyse
308
Marketingtheorie
295
Marketing theory
280
Absatzpolitik
279
Schätzung
277
Estimation
265
Markenartikel
253
Befragung
251
Conjoint-Analyse
237
Interview
237
Conjoint analysis
234
Verkauf
233
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224
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223
Bibliometrics
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17
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Article
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67
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Article in journal
95
Aufsatz in Zeitschrift
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Aufsatz im Buch
86
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86
Aufsatzsammlung
9
Collection of articles of several authors
8
Lehrbuch
8
Sammelwerk
8
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4
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2
Arbeitspapier
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1
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1
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1
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1
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1
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English
145
German
95
Undetermined
4
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Buber, Renate
12
Naderer, Gabriele
11
Holzmüller, Hartmut H.
8
Balzer, Eva
6
Kepper, Gaby
5
Fischer, Eileen
4
Kozinets, Robert V.
4
Longbottom, David
4
Pich, Christopher
4
Belk, Russell W.
3
Carson, David
3
Kühn, Thomas
3
Maison, Dominika
3
Auer-Srnka, Katharina J.
2
Breitenfelder, Ursula
2
Christensen, Glenn L.
2
DeRosia, Eric David
2
Dean, Dianne
2
Doppler, Susanne
2
Eales, Keith
2
Guja Armannsdottir
2
Kirchmair, Rolf
2
Lawson, Alison
2
Lee, Nick
2
Lobin, Daniela
2
Maindok, Herlinde
2
Mey, Günter
2
Meyer, Michael
2
Mruck, Katja
2
Neundorfer, Lisa
2
Oliver, John
2
Poynter, Ray
2
Spry, Louise
2
Steffen, Adrienne
2
Takhar-Lail, Amandeep
2
Theobald, Elke
2
Zeglovits, Eva
2
Abarashi, Jamal
1
Adkins, Natalie Ross
1
Aghamanoukjan, Anahid
1
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Friedrich-Schiller-Universität Jena
1
IGI Global
1
Springer Fachmedien Wiesbaden
1
Springer-Verlag GmbH
1
Taylor and Francis
1
Universität Augsburg, Institut für Statistik und Mathematische Warenkunde
1
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Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
35
Qualitative market research : an international journal
25
Qualitative Marktforschung : Konzepte - Methoden - Analysen
20
Organizational research methods : ORM
9
International journal of market research
5
Alternative market research methods : market sensing
4
Innovation in der Marktforschung
4
Journal of business research : JBR
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
Lehrbuch
3
SpringerLink / Bücher
3
Young consumers : insight and ideas for responsible marketers
3
DUV / Wirtschaftswissenschaft
2
Der Markt : international journal of marketing
2
Fundamentals of marketing research ; Vol. 1
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Qualitative research in organizations and management : an international journal
2
Springer eBook Collection / Business and Economics
2
essentials
2
Advances in business and management forecasting
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Angewandte Psychologie kompakt
1
Arbeitspapiere zur mathematischen Wirtschaftsforschung
1
Australasian marketing journal
1
Business & professional ethics journal
1
Central European business review : CEBR
1
Digital Economy and the Green Revolution : 16th International Conference on Business Excellence, ICBE 2022, Bucharest, Romania, March 24-26, 2022
1
Empirie und Betriebswirtschaft : Entwicklungen und Perspektiven
1
Entrepreneurship research journal : ERJ
1
European journal of marketing : EJM
1
European management journal
1
Fundamentals of marketing research ; Vol. 2
1
Fundamentals of marketing research ; Vol. 4
1
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
1
Gabler-Lehrbuch
1
Göttinger Beiträge zur Handels- und Distributionswissenschaft : Arbeitspapier Nr. ...
1
HRW London Management Books
1
Handbook of qualitative research methods in marketing
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Handbuch der Marktforschung
1
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ECONIS (ZBW)
230
USB Cologne (EcoSocSci)
14
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1
Zur Entwicklung der qualitativen Datenanalyse
Opitz, Otto
;
Schader, Martin
-
1984
Persistent link: https://www.econbiz.de/10014442193
Saved in:
2
Improving sales forecasts by testing underlying hypotheses about consumer behavior : a proposed qualitative method
DeRosia, Eric David
;
Christensen, Glenn L.
;
Whitlark, …
- In:
Advances in business and management forecasting
4
(
2006
),
pp. 183-197
Persistent link: https://www.econbiz.de/10003751391
Saved in:
3
Qualitative research in marketing
Bellenger, Danny N.
;
Bernhardt, Kenneth L.
; …
-
1976
Persistent link: https://www.econbiz.de/10000050288
Saved in:
4
Database Marketing : optimale Zielgruppenbestimmung mit Hilfe statistischer Verfahren
Musiol, Gerald
-
1999
Persistent link: https://www.econbiz.de/10001364392
Saved in:
5
Perceptions of consumers in the financial industry under a qualitative data analysis methodology
Mongay, Jorge
- In:
International journal of trade and global markets
9
(
2016
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10011547851
Saved in:
6
Video methods in strategy research : focusing on embodied cognition
Gylfe, Philip
;
Franck, Henrika
;
LeBaron, Curtis
; …
- In:
Strategic management journal
37
(
2016
)
1
,
pp. 133-148
Persistent link: https://www.econbiz.de/10011498576
Saved in:
7
Using ethnography of communication in organizational research
Kalou, Zoi
;
Sadler-Smith, Eugene
- In:
Organizational research methods : ORM
18
(
2015
)
4
,
pp. 629-655
Persistent link: https://www.econbiz.de/10011373969
Saved in:
8
The elicitation capabilities of qualitative projective techniques in political brand image research
Pich, Christopher
;
Guja Armannsdottir
;
Dean, Dianne
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
3
,
pp. 357-394
Persistent link: https://www.econbiz.de/10011376253
Saved in:
9
Qualitative projective techniques in political brand image research from the perspective of young adults
Pich, Christopher
;
Dean, Dianne
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 115-144
Persistent link: https://www.econbiz.de/10010491598
Saved in:
10
Grounded Theory as a macromarketing methodology : critical insights from researching the marketing dynamics of Fairtrade Towns
Samuel, Anthony
;
Peattie, Kenneth J.
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 11-26
Persistent link: https://www.econbiz.de/10011452309
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