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Initiating value co-creation : dealing with non-receptive customers
Malshe, Avinash; Friend, Scott B. - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 895-920
Persistent link: https://www.econbiz.de/10011924786
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What drives customer re-engagement? : the foundational role of the sales-service interplay in episodic value co-creation
Friend, Scott B.; Malshe, Avinash; Fisher, Gregory J. - In: Industrial marketing management : the international … 84 (2020), pp. 271-286
Persistent link: https://www.econbiz.de/10012162589
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Strategic and operational alignment of sales-marketing interfaces : dual paths within an SME configuration
Malshe, Avinash; Friend, Scott B.; Khatib, Jamal A. al-; … - In: Industrial marketing management : the international … 66 (2017), pp. 145-158
Persistent link: https://www.econbiz.de/10011776011
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A template for conducting qualitative sales research in the Middle East
Malshe, Avinash; Khatib, Jamal A. al- - In: International journal of market research 65 (2023) 1, pp. 29-51
Persistent link: https://www.econbiz.de/10014233812