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~subject:"Qualitative method"
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Qualitative method
Marktforschung
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Buber, Renate
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Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
35
Qualitative market research : an international journal
25
Qualitative Marktforschung : Konzepte - Methoden - Analysen
20
Organizational research methods : ORM
9
International journal of market research
5
Alternative market research methods : market sensing
4
Innovation in der Marktforschung
4
Journal of business research : JBR
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
Young consumers : insight and ideas for responsible marketers
3
Der Markt : international journal of marketing
2
Fundamentals of marketing research ; Vol. 1
2
Lehrbuch
2
Qualitative research in organizations and management : an international journal
2
SpringerLink / Bücher
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essentials
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Australasian marketing journal
1
Business & professional ethics journal
1
Central European business review : CEBR
1
Digital Economy and the Green Revolution : 16th International Conference on Business Excellence, ICBE 2022, Bucharest, Romania, March 24-26, 2022
1
Edward Elgar E-Book Archive
1
Empirie und Betriebswirtschaft : Entwicklungen und Perspektiven
1
Entrepreneurship research journal : ERJ
1
European journal of marketing : EJM
1
European management journal
1
Fundamentals of marketing research ; Vol. 2
1
Fundamentals of marketing research ; Vol. 4
1
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
1
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1
Göttinger Beiträge zur Handels- und Distributionswissenschaft : Arbeitspapier Nr. ...
1
HRW London Management Books
1
Handbook of qualitative research methods in marketing
1
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1
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1
Human resource development review
1
Human resource development review : HRD review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
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ECONIS (ZBW)
224
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1
Insights into qualitative variables assessment in marketing research
Ţimiraş, Laura Catalina
- In:
Studies and scientific researches / Economics edition / …
19
(
2014
),
pp. 236-240
Persistent link: https://www.econbiz.de/10011333769
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2
Qualitative research in marketing : what can academics do better?
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
5
,
pp. 390-429
Persistent link: https://www.econbiz.de/10012588437
Saved in:
3
Use of netnography in contemporary marketing research
Kopaničová, Janka
;
Klepochová, Dagmar
;
Francová, Zuzana
- In:
Central European business review : CEBR
11
(
2022
)
4
,
pp. 111-131
Persistent link: https://www.econbiz.de/10013457322
Saved in:
4
The impact of collaborative engagement on knowledge and performance gains in episodic collaborations
Nix, Nancy W.
;
Zacharia, Zach G.
- In:
The international journal of logistics management
25
(
2014
)
2
,
pp. 245-269
Persistent link: https://www.econbiz.de/10010405075
Saved in:
5
Qualitative research in marketing
Bellenger, Danny N.
;
Bernhardt, Kenneth L.
; …
-
1976
Persistent link: https://www.econbiz.de/10000050288
Saved in:
6
Eine qualitative Untersuchung von Preisimages im Handel
Zielke, Stephan
-
2008
Persistent link: https://www.econbiz.de/10003652602
Saved in:
7
Prognoseverfahren
Wöller, Rolf
-
2008
Persistent link: https://www.econbiz.de/10003767410
Saved in:
8
Berücksichtigung nicht-finanzieller Aspekte im Rahmen eines Entscheidungsmodells für Zwecke der Unternehmenssteuerung
Heyne, Dirk
- In:
Operations research proceedings 2005 : selected papers …
,
(pp. 639-644)
.
2006
Persistent link: https://www.econbiz.de/10003347804
Saved in:
9
Improving predictive scoring models through model aggregation
Malthouse, Edward C.
;
Derenthal, Kirstin M.
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
3
,
pp. 51-68
Persistent link: https://www.econbiz.de/10003838634
Saved in:
10
Optionen für die Marketingforschung durch die Nutzung qualitativer Methodologie und Methodik
Holzmüller, Hartmut H.
;
Buber, Renate
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 3-20)
.
2009
Persistent link: https://www.econbiz.de/10003825268
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