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~subject:"Quality management"
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Direct marketing management
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Decision support systems : DSS ; the international journal
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Evaluating a model for cost-effective data quality management in a real-world CRM setting
Even, Adir
;
Shankaranarayanan, Ganesan
;
Berger, Paul D.
- In:
Decision support systems : DSS ; the international journal
50
(
2010/11
)
1
,
pp. 152-163
Persistent link: https://www.econbiz.de/10008746892
Saved in:
2
Managing the quality of marketing data : cost/benefit tradeoffs and optimal configuration
Even, Adir
;
Shankaranarayanan, G.
;
Berger, Paul D.
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
3
,
pp. 209-221
Persistent link: https://www.econbiz.de/10008650977
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