Shah, Syed Naseeb Ullah; Jan, Shahid; Baloch, Qadar Bakhsh - In: Pakistan journal of commerce and social sciences 12 (2018) 1, pp. 167-182
The purpose of the study is to investigate the effect of customer's satisfaction and service quality towards the hotels' performance by applying SERVQUAL model. The data was collected from the 1429 hotel customers of selected cities of Khyber Pakhtunkhwa (Peshawar, Swat, Chitral, Naran,...