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Effectiveness of radio spokesperson's gender, vocal pitch and accent and the use of music in radio advertising
Martín-Santana, Josefa D.; Muela-Molina, Clara; … - In: Business research quarterly : BRQ 18 (2015) 3, pp. 143-160
Persistent link: https://www.econbiz.de/10011517649
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The effects of accent, differentiation, and stigmatization on spokesperson credibility in radio advertising
Reinares-Lara, Eva; Martín-Santana, Josefa D.; … - In: Journal of global marketing 29 (2016) 1/5, pp. 15-28
Persistent link: https://www.econbiz.de/10011653859
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Using radio advertising to promote blood donation
Martín-Santana, Josefa D.; Reinares-Lara, Eva; … - In: Journal of nonprofit & public sector marketing 30 (2018) 1, pp. 52-73
Persistent link: https://www.econbiz.de/10011847863