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~subject:"Radio advertising"
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Radio advertising
Blood service
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Blutspendedienst
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Advertising effects
7
Familienunternehmen
7
Family business
7
Spain
7
Spanien
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Werbewirkung
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Advertising
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Blood donation
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Firm performance
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Fundraising
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Altruism
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Altruismus
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Beziehungsmarketing
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Customer satisfaction
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Dienstleistungsqualität
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Hotel industry
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Kundenzufriedenheit
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Motivation
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Relationship marketing
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Service quality
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Confidence
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Consumer behaviour
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Familie
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Family
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Family firms
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Hotellerie
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Hörfunkwerbung
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Konsumentenverhalten
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Social Marketing
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Social marketing
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Vertrauen
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Accent
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Advertising effectiveness in radio
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Agency theory
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Anticipated emotions
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Martín-Santana, Josefa D.
3
Reinares-Lara, Eva
3
Muela-Molina, Clara
2
Reinares-Lara, Pedro
1
Rodríguez-Guerra, Miriam
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Business research quarterly : BRQ
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Journal of global marketing
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Journal of nonprofit & public sector marketing
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ECONIS (ZBW)
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Effectiveness of radio spokesperson's gender, vocal pitch and accent and the use of music in radio advertising
Martín-Santana, Josefa D.
;
Muela-Molina, Clara
; …
- In:
Business research quarterly : BRQ
18
(
2015
)
3
,
pp. 143-160
Persistent link: https://www.econbiz.de/10011517649
Saved in:
2
The effects of accent, differentiation, and stigmatization on spokesperson credibility in radio advertising
Reinares-Lara, Eva
;
Martín-Santana, Josefa D.
; …
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 15-28
Persistent link: https://www.econbiz.de/10011653859
Saved in:
3
Using radio advertising to promote blood donation
Martín-Santana, Josefa D.
;
Reinares-Lara, Eva
; …
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
1
,
pp. 52-73
Persistent link: https://www.econbiz.de/10011847863
Saved in:
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