The article deals with the main aspects of the implementation of tourism destination branding for the development of the region. It is revealed that in order to apply marketing and management tools to a tourist destination, it should be defined as a geographical area that is considered by...

The purpose of the study was to investigate and analyze the relationships among four research variables: participation motivation, event attachment, sponsor's brand image and participants' behavioral intention. This study used on-site convenience sampling. Survey questionnaires were administered...