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"Natural" claims in food advertising : policy implications of filling the regulatory void with consumer class action lawsuits
Petty, Ross D. - In: Journal of public policy & marketing : JPP & M ; an … 34 (2015) 1, pp. 131-141
Persistent link: https://www.econbiz.de/10011293425
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Covert marketing unmasked : a legal and regulatory guide for practices that mask marketing messages
Petty, Ross D.; Andrews, J. Craig - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 7-18
Persistent link: https://www.econbiz.de/10003717267
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Advertising regulation
Richards, Jef I.; Petty, Ross D. - In: The Sage handbook of advertising, (pp. 383-397). 2007
Persistent link: https://www.econbiz.de/10003570567
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The historic development of modern US advertising regulation
Petty, Ross D. - In: Journal of historical research in marketing 7 (2015) 4, pp. 524-548
Persistent link: https://www.econbiz.de/10011448293