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~subject:"Regulierung"
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Regulierung
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Gao, Zhihong
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Kim, Joe H.
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Asia Pacific journal of marketing and logistics
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A comparative study of Chinese and US consumers' attitudes toward advertising regulation
Gao, Zhihong
;
Zhang, Hongxia
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
1
,
pp. 72-90
Persistent link: https://www.econbiz.de/10008905959
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Regulation of soft issues in advertising in Confucian societies : a comparative examination
Gao, Zhihong
;
Kim, Joe H.
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
1
,
pp. 76-92
Persistent link: https://www.econbiz.de/10003821146
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