The objective of the research is to put in evidence the interorganizational dynamics of brand alliances. More specifically the aim of the paper is to identify the business-to-business interactions within brand alliances through the governance adaptations that occur during a period of time. We...

L'expansion des marques commerciales dans les filières agroalimentaires s'accompagne de la mise en place de nouvelles relations entre les différents stades de ces filières. Cet article propose une grille d'analyse de ces formes d'organisation basée sur le cadre de l'économie des coûts de...

The objective of the research is to put in evidence the interorganizational dynamics of brand alliances. More specifically the aim of the paper is to identify the business-to-business interactions within brand alliances through the governance adaptations that occur during a period of time. We...

The Internet-driven electronic marketplace (IEMP) has been presented as a way to enhance collaboration between buyers and suppliers while generating significant advantages for both parties. Nevertheless, the introduction of Online Reverse Auctions (ORA) in the negotiation process has been...

This paper examines how buyers control their suppliers in asymmetric interfirm transactional relationships. The conceptual framework is based on two perspectives –Transaction Cost Economics and Relational Exchange View. The empirical research analyses three case studies of buyer firms: one in...

This article presents the main results of quantitative studies about trust in interfirm relationships. The authors distinguish the studies on their research object (analysis of the antecedents and consequences of trust) and on the analysis level (the partner, the dyad, the exchange). The...