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~subject:"Relationship marketing"
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Relationship marketing
Konsumentenverhalten
79,110
Consumer behaviour
78,677
Theorie
9,355
Theory
9,184
Beziehungsmarketing
9,044
Markenführung
7,343
Brand management
7,340
Markenimage
6,507
Brand image
6,483
Online-Handel
5,439
Online retailing
5,426
Kundenzufriedenheit
5,398
Customer satisfaction
5,395
USA
4,828
United States
4,631
Social Web
4,616
Social web
4,614
Online-Marketing
4,388
Internet marketing
4,369
Dienstleistungsqualität
4,280
Service quality
4,276
Brand
4,213
Markenartikel
4,208
Einzelhandel
4,160
Retail trade
4,069
Deutschland
4,035
Germany
3,722
Electronic Commerce
3,564
Verbraucherverhalten
3,560
Werbewirkung
3,558
Advertising effects
3,519
Verkauf
3,460
E-commerce
3,446
Experiment
3,302
Emotion
3,165
Selling
3,041
Werbung
2,941
Advertising
2,892
Privater Konsum
2,830
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Han, Heesup
40
Hollebeek, Linda D.
33
Mattila, Anna S.
28
Verhoef, Peter C.
26
Kumar, V.
24
Loureiro, Sandra Maria Correia
23
Huber, Frank
21
Klaus, Philipp
19
Prentice, Catherine
19
Rather, Raouf Ahmad
19
Bang, Nguyen
18
Homburg, Christian
17
Usman, Osly
17
Ahn, Jiseon
16
Grewal, Dhruv
16
Khan, Imran
16
Gil Saura, Irene
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Das, Gopal
14
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Evanschitzky, Heiner
13
McDonald, Heath
13
Rahman, Zillur
13
Schumann, Jan Hendrik
13
Sreejesh, S.
13
Tanford, Sarah
13
Veloutsou, Cleopatra
13
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Springer Fachmedien Wiesbaden
9
American Marketing Association
8
IGI Global
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3
De Gruyter Oldenbourg
2
Friedrich-Schiller-Universität Jena
2
Springer-Verlag GmbH
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Bertelsmann Stiftung
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
European Marketing Academy
1
FOM-Hochschule für Oekonomie & Management
1
Fifty Lessons Limited <London>
1
Fraunhofer-Informationszentrum Raum und Bau
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Harvard Business School Publishing <Cambridge, Mass.>
1
Haufe-Lexware GmbH & Co. KG
1
INSEAD
1
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1
Institut für Marktorientierte Unternehmensführung Mannheim
1
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Landesanstalt für Medien Nordrhein-Westfalen
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1
Logos Verlag Berlin
1
Manz'sche Verlags- und Universitätsbuchhandlung
1
MultiPart Garantie AG
1
MultiPart Garantie AG <Ringsheim>
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Journal of retailing and consumer services
460
Journal of business research : JBR
367
International journal of hospitality management
165
The journal of services marketing
116
The journal of product & brand management
97
Industrial marketing management : the international journal for industrial and high-tech firms
90
Journal of the Academy of Marketing Science
81
The journal of brand management : an international journal
77
Cogent business & management
75
Psychology & marketing
75
Journal of hospitality marketing & management
73
Asia Pacific journal of marketing and logistics
69
International journal of contemporary hospitality management
68
Journal of strategic marketing
68
Journal of travel and tourism marketing
68
Journal of retailing
66
The service industries journal
64
Journal of marketing
55
Journal of service management
55
The international review of retail, distribution and consumer research
54
European journal of marketing : EJM
52
Marketing intelligence & planning
52
SpringerLink / Bücher
51
Services marketing quarterly
50
Journal of service research : JSR
49
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Tourism management : research, policies, practice
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Service business
40
The journal of business & industrial marketing
39
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
36
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ECONIS (ZBW)
9,026
USB Cologne (EcoSocSci)
2
BASE
1
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1
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9,029
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date (oldest first)
1
Relationship between sales force reputation and customer behavior : role of experiential value added by sales force
Echchakoui, Saïd
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 54-66
Persistent link: https://www.econbiz.de/10011433763
Saved in:
2
Rhetoric in customer referencing : fortifying sales arguments in two start-up companies
Ruokolainen, Jari
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 188-202
Persistent link: https://www.econbiz.de/10011478793
Saved in:
3
Comparative versus noncomparative sales pitches : impact on new product buying behaviors and moderating role of buyerseller relationship
Dianoux, Christian
;
Herrmann, Jean-Luc
;
Chakroun, Ridha
; …
- In:
The journal of applied business research
31
(
2015
)
4
,
pp. 1508-1518
Persistent link: https://www.econbiz.de/10011350496
Saved in:
4
Selling
: building partnerships
Castleberry, Stephen Bryon
;
Tanner, John F.
-
2019
-
10
Persistent link: https://www.econbiz.de/10011994027
Saved in:
5
Trend of
selling
space layout and passing customer efficiency in recent Japanese supermarkets
Ohta, Masao
;
Higuchi, Yoshiyuki
- In:
Asian journal of management science and applications : AJMSA
3
(
2017/2018
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10011988178
Saved in:
6
The complex role of complexity : how service providers can mitigate negative effects of perceived service complexity when
selling
professional services
Mikolon, Sven
;
Kolberg, Anika
;
Haumann, Till
;
Wieseke, Jan
- In:
Journal of service research : JSR
18
(
2015
)
4
,
pp. 513-528
Persistent link: https://www.econbiz.de/10011392292
Saved in:
7
The impact of sales contests on customer listening : an empirical study in a telesales context
Koehl, Maryse
;
Poujol, Juliet F.
;
Tanner, John F.
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
3
,
pp. 281-293
Persistent link: https://www.econbiz.de/10011565556
Saved in:
8
Estimating the impact of interacting with sales representatives on customer-specific revenue and churn behavior
Eizenberg, Alon
- In:
Quantitative marketing and economics : QME
14
(
2016
)
4
,
pp. 325-351
Persistent link: https://www.econbiz.de/10011639979
Saved in:
9
Exploring risks, advantages and interpersonal trust in buyer-salesperson relationships in direct
selling
in a non-western country
Poon, Patrick
;
Albaum, Gerald S.
;
Yin, Cheng-Yue
- In:
International journal of retail & distribution management
45
(
2017
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10011640130
Saved in:
10
Private sales clubs : a 21st century distribution channel
Betancourt, Roger R.
;
Chocarro, Raquel
;
Cortiñas, Monica
; …
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 44-56
Persistent link: https://www.econbiz.de/10011658343
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