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~subject:"Relationship marketing"
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Relationship marketing
Marketingmanagement
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Albers, Sönke
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Fundacja Uniwersytetu Ekonomicznego w Krakowie
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Fördergesellschaft Marketing an der Universität Augsburg
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INSEAD-Wharton Alliance Center for Global Research & Development
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Institut für Marktorientierte Unternehmensführung Mannheim
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International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
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Münchener Marketing-Symposium <23, 1997, München>
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National Bureau of Economic Research
1
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1
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Svenska Handelshögskolan <Helsinki>
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SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
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Universität Mannheim
1
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1
Universität St. Gallen / Institut für Marketing
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Verlag Franz Vahlen
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Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
1
Wiley-VCH
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Industrial marketing management : the international journal for industrial and high-tech firms
52
Journal of business research : JBR
47
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
24
SpringerLink / Bücher
21
European journal of marketing : EJM
17
Journal of the Academy of Marketing Science
17
Business horizons
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Cogent business & management
11
Journal of marketing communications
11
Journal of retailing
11
International journal of electronic customer relationship management : IJECRM
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing
10
Journal of marketing management : MM
10
The journal of product & brand management
10
International journal of hospitality management
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Springer eBook Collection / Business and Economics
9
The service industries journal
9
Europäische Hochschulschriften / 5
8
Gabler Edition Wissenschaft
8
Harvard-Business-Manager : das Wissen der Besten
8
Asia Pacific journal of marketing and logistics
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing for higher education
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of retail & distribution management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
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ECONIS (ZBW)
1,951
USB Cologne (EcoSocSci)
1
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1
Creating value through company-consumer interaction
Wikström, Solveig
- In:
Marketing im gesellschaftlichen Dialog
,
(pp. 247-266)
.
1996
Persistent link: https://www.econbiz.de/10001293763
Saved in:
2
Determinanten des Erfolgs von quality function deployment-Projekten
Herrmann, Andreas
;
Huber, Frank
- In:
Journal of business economics : JBE
70
(
2000
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10001440440
Saved in:
3
User-centered design and marketing : online customer value
Porter, Thomas W.
-
2006
Persistent link: https://www.econbiz.de/10003195453
Saved in:
4
A review of e-mass customization as a branding strategy
Yan, Ye
;
Gupta, Suraksha
;
Schoefer, Klaus
;
Licsandru, Tana
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 215-223
Persistent link: https://www.econbiz.de/10012296209
Saved in:
5
Identifying emerging customer requirements in an early design stage by applying bayes factor-based sequential analysis
Wang, Yue
;
Zeng, Mingzhe
- In:
IEEE transactions on engineering management : EM
61
(
2014
)
1
,
pp. 129-137
Persistent link: https://www.econbiz.de/10010338011
Saved in:
6
How product design affects repurchase intention, eWOM, and museum visit intention : museum mystery boxes in China
Lin, Feng
;
Ryu, Kisang
- In:
Journal of travel and tourism marketing
40
(
2023
)
5
,
pp. 434-451
Persistent link: https://www.econbiz.de/10014369822
Saved in:
7
Digital mock-up and voice of the customer in the context of physical product development
Costa, Ana Rita V.
;
Borsato, Milton
- In:
International journal of agile systems and management : …
14
(
2021
)
1
,
pp. 53-78
Persistent link: https://www.econbiz.de/10012513935
Saved in:
8
Verminderung des Produkteinführungsrisikos durch Virtual-Reality-unterstützte Konzepttests : eine experimentelle Studie zur Durchführung von VR-Car Clinics
Erdmann, Andreas
-
1999
Persistent link: https://www.econbiz.de/10001380599
Saved in:
9
Kundenorientierte Softwareproduktion
Degen, Helmut
-
1999
Persistent link: https://www.econbiz.de/10001397623
Saved in:
10
Linking service design to value creation and service research
Andreassen, Tor Wallin
;
Kristensson, Per
;
Lervik-Olsen, Line
- In:
Journal of service management
27
(
2016
)
1
,
pp. 21-29
Persistent link: https://www.econbiz.de/10011482091
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