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Low cost strategy as a remedial prescription for resuscitating Nigeria's ailing domestic airline industry : the customers' perspective
Ajeyalemi, Oladipupo; Olarewaju, Adeniyi - In: Consumer behavior review : CBR 4 (2020) 2, pp. 66-83
Persistent link: https://www.econbiz.de/10012285273
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The impact of different price promotions on customer retention
Kim, Jungkeun - In: Journal of retailing and consumer services 46 (2019), pp. 95-102
Persistent link: https://www.econbiz.de/10011980803
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Antecedents and consequences of consumer commitment in traditional and low-cost airlines
Curras-Perez, Rafael; Sánchez, Isabel - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 899-911
Persistent link: https://www.econbiz.de/10011517496
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Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del; Wittkowski, Kristina; Aspara, … - In: Journal of marketing 82 (2018) 1, pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
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Low‐price guarantees as advertisement strategy and compensation policy : the more, the better?
Haesevoets, Tessa; Van Hiel, Alain; Onraet, Emma; … - In: Journal of consumer behaviour : an international … 16 (2017) 5, pp. 389-402
Persistent link: https://www.econbiz.de/10011814798
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A multi-group analysis of social media engagement and loyalty constructs between full-service and low-cost carriers in Hong Kong
Lee, Carman K. M.; Ng, K. K. H.; Chan, Hing Kai; Choy, … - In: Journal of air transport management 73 (2018), pp. 46-57
Persistent link: https://www.econbiz.de/10011937484
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Airline brand image, passenger perceived value and loyalty towards full-service and low-cost carriers
Fu, Yan-Kai - In: Tourism review 78 (2023) 6, pp. 1433-1451
Persistent link: https://www.econbiz.de/10014511720
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Heterogeneous development of cognitive dissonance over time and its effect on satisfaction and loyalty
Koller, Monika; Salzberger, Thomas - In: Journal of customer behaviour 11 (2012) 3, pp. 261-280
Persistent link: https://www.econbiz.de/10009684799
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Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup; Koo, Bonhak; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
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Exploring fitness centre consumer loyalty : differences of non-profit and low-cost business models in Spain
García-Fernández, Jerónimo; Gálvez-Ruiz, Pablo; … - In: Economic research 31 (2018) 1,1, pp. 1042-1058
Persistent link: https://www.econbiz.de/10012488762