Heterogeneous development of cognitive dissonance over time and its effect on satisfaction and loyalty
Year of publication: |
2012
|
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Authors: | Koller, Monika ; Salzberger, Thomas |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 11.2012, 3, p. 261-280
|
Subject: | Niedrigpreisstrategie | Low-cost strategy | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
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