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CRM adoption factors in the gaming industry

Faganel, Armand; Constanti, Mitja - In: Management : journal of contemporary management issues 25 (2020) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10012253929

Excellence in Sales : empirische Ergebnisse einer länderübergreifenden Erfolgsfaktorenstudie im Vertrieb

Dannenberg, Holger; Zupancic, Dirk - 2007

Persistent link: https://www.econbiz.de/10003408630

Enriching the customer experience : implications for e-marketers

Kim, Hye-yŏng; Kim, Youn-kyung - In: E-Services : opportunities and threats, (pp. 45-62). 2007

Persistent link: https://www.econbiz.de/10003490245

Convergence of online gaming and e-commerce

Harwood, Tracy - In: Virtual worlds and e-commerce : technologies and …, (pp. 61-89). 2011

Persistent link: https://www.econbiz.de/10008746285

Changing the game : how video games are transforming the future of business

Edery, David - 2008 - 1. print.

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Divided loyalty? : an analysis of fantasy football involvement and fan loyalty to individual National Football League (NFL) teams

Dwyer, Brendan - In: Journal of sport management : the official journal of … 25 (2011) 5, pp. 445-457

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Gaining insight into membership strategy : competitive advantage by shaping institutions

Brandt, Thiemo; Bresser, Rudi K. F. - 2012

Institutions matter greatly in the development of competitive advantage. Different institutional strategies to manipulate and shape institutions are discussed in the literature. This paper aims at extending the existing conceptual model of membership strategy. Despite being referenced...

Persistent link: https://www.econbiz.de/10009510568

Team participation and online gamer loyalty

Teng, Ching-I; Chen, Wei-Wen - In: Electronic commerce research and applications 13 (2014) 1, pp. 24-31

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Causal relationships between table game players’ perceptions of service quality, perceived winning, and game spending : moderating effects of demographic factors

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Facets and dimensions of online social gambling : refining tools for marketing communications

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Persistent link: https://www.econbiz.de/10010481697

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