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Switching experience, customer satisfaction, and switching costs in the ICT industry
Matzler, Kurt; Strobl, Andreas; Thurner, Norbert; … - In: Journal of service management 26 (2015) 1, pp. 117-136
Persistent link: https://www.econbiz.de/10010504617
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Fair play : perceived fairness in crowdsourcing competitions and the customer relationship-related consequences
Faullant, Rita; Füller, Johann; Hutter, Katja - In: Management decision : MD 55 (2017) 9, pp. 1924-1941
Persistent link: https://www.econbiz.de/10011779004
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The moderating effect of personal features on the consequences of an enjoyable co-creation experience
Füller, Johann; Bilgram, Volker - In: The journal of product & brand management 26 (2017) 4, pp. 386-401
Persistent link: https://www.econbiz.de/10011777376
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Beziehungsmanagement durch virtuelle Kundeneinbindung in den Innovationsprozess
Füller, Johann; Mühlbacher, Hans; Bartl, Michael - In: Kundenorientierte Unternehmensführung : …, (pp. 197-221). 2009
Persistent link: https://www.econbiz.de/10003786563
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Produkt- und Serviceentwicklung in Kooperation mit Online Communities
Füller, Johann; Jawecki, Gregor; Bartl, Michael - In: Kundenorientierte Unternehmensführung : …, (pp. 449-468). 2009
Persistent link: https://www.econbiz.de/10003790122
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Consumer empowerment through Internet-based co-creation
Füller, Johann; Mühlbacher, Hans; Matzler, Kurt; … - In: Journal of management information systems : JMIS 26 (2009/10) 3, pp. 71-102
Persistent link: https://www.econbiz.de/10003956621
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Consumer confusion in internet-based mass customization : testing a network of antecedents and consequences
Matzler, Kurt; Stieger, Daniel; Füller, Johann - In: Journal of consumer policy : consumer issues in law, … 34 (2011) 2, pp. 231-247
Persistent link: https://www.econbiz.de/10009306452
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Personality, person-brand fit, and brand community : an investigation of individuals, brands, and brand communities
Matzler, Kurt; Pichler, Elisabeth A.; Füller, Johann; … - In: Journal of marketing management : MM 27 (2011) 9/10, pp. 874-890
Persistent link: https://www.econbiz.de/10009349582
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Customer satisfaction with alpine ski areas : the moderating effects of personal, situational, and product factors
Matzler, Kurt; Füller, Johann; Renzl, Birgit; Herting, … - In: Journal of travel research : a quarterly publication of … 46 (2008) 4, pp. 403-413
Persistent link: https://www.econbiz.de/10003860930
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Virtual customer integration in new product development in industrial markets : the QLL framework
Hemetsberger, Andrea; Godula, Georg - In: Journal of business-to-business marketing 14 (2007) 2, pp. 1-37
Persistent link: https://www.econbiz.de/10003483543