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Congruence in communication and customer booking decision : a cognitive heuristic perspective
Wang, Hongli; Liang, Cuiqi; Zhu, Yunxia; Zhou, Mengnan - In: International journal of business communication : IJBC … 61 (2024) 3, pp. 703-721
Persistent link: https://www.econbiz.de/10014635905
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Online customer engagement through blogs in India
Verma, Sanjeev - In: Journal of internet commerce 13 (2014) 1/4, pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
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How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
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What drives retailer loyalty? : a meta-analysis of the role of cognitive, affective, and social factors across five decades
Liu-Thompkins, Yuping; Khoshghadam, Leila; Shoushtari, … - In: Journal of retailing 98 (2022) 1, pp. 92-110
Persistent link: https://www.econbiz.de/10013207543
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The affective and cognitive impacts of perceived touch on online customers' intention to return in the web-based eCRM environment
Chen, Hong-mei; Chen, Qimei; Kazman, Rick - 2009
Persistent link: https://www.econbiz.de/10003860458
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The effects of sense of presence, sense of belonging, and cognitive absorption on satisfaction and user loyalty toward an immersive 3D virtual world
Kim, Dan J.; Zhang, Dongsong - In: Exploring the grand challenges for next generation …, (pp. 30-43). 2010
Persistent link: https://www.econbiz.de/10008900982
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Gaining insight into cognitive structure using GALILEO method : where is your web site in the customers' cognitive space?
Moon, Junghoon; Rhee, Cheul; Kang, Hyunjeong; Sanders, G. L. - In: Journal of electronic commerce in organizations : the … 8 (2010) 1, pp. 26-40
Persistent link: https://www.econbiz.de/10003953081
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In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van; Ruyter, Ko de - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
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Kundenbindung und Wechselverhalten in der privaten Krankenversicherung
Hodek, Jan-Marc - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008654757
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Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Drèze, Xavier; Nunes, Joseph C. - In: Journal of marketing research : JMR 48 (2011) 2, pp. 268-281
Persistent link: https://www.econbiz.de/10008988450