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~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
81,955
Konsumentenverhalten
79,475
Entscheidung
23,227
Decision
19,995
Theorie
16,539
Theory
16,267
Cognition
11,533
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11,476
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8,860
Brand management
7,457
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7,415
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6,588
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6,457
United States
6,151
Experiment
6,116
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5,616
Kundenzufriedenheit
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5,010
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4,691
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4,688
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4,623
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4,416
Online-Marketing
4,399
Internet marketing
4,389
Dienstleistungsqualität
4,373
Brand
4,241
Markenartikel
4,233
Einzelhandel
4,140
Retail trade
4,099
Emotion
4,048
Werbewirkung
3,621
Advertising effects
3,583
Verbraucherverhalten
3,569
Electronic Commerce
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E-commerce
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Han, Heesup
41
Hollebeek, Linda D.
33
Mattila, Anna S.
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26
Kumar, V.
24
Loureiro, Sandra Maria Correia
23
Huber, Frank
21
Rather, Raouf Ahmad
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Ahn, Jiseon
17
Usman, Osly
17
Khan, Imran
16
Gil Saura, Irene
15
Grewal, Dhruv
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Herrmann, Andreas
15
Lemon, Katherine N.
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Mittal, Vikas
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Schramm-Klein, Hanna
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So, Kevin Kam Fung
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Swoboda, Bernhard
15
Wangenheim, Florian von
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Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
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Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
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Das, Gopal
13
Evanschitzky, Heiner
13
McDonald, Heath
13
Rahman, Zillur
13
Sreejesh, S.
13
Tanford, Sarah
13
Veloutsou, Cleopatra
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12
Bilgihan, Anil
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American Marketing Association
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Friedrich-Schiller-Universität Jena
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A. C. Nielsen Company <Northbrook, Ill.>
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Bertelsmann Stiftung
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Deutschland / Bundeswehr / Universität Hamburg
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Edward Elgar Publishing
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European Marketing Academy
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Fraunhofer-Informationszentrum Raum und Bau
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Society for Consumer Psychology.
1
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Journal of retailing and consumer services
460
Journal of business research : JBR
360
International journal of hospitality management
165
The journal of services marketing
118
The journal of product & brand management
97
Journal of the Academy of Marketing Science
85
The journal of brand management : an international journal
83
Psychology & marketing
76
Cogent business & management
74
Journal of hospitality marketing & management
73
Asia Pacific journal of marketing and logistics
69
International journal of contemporary hospitality management
69
Journal of travel and tourism marketing
69
Journal of retailing
67
Journal of strategic marketing
65
The service industries journal
65
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of service management
56
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
The international review of retail, distribution and consumer research
54
European journal of marketing : EJM
51
Journal of marketing
51
Marketing intelligence & planning
51
Journal of service research : JSR
49
Services marketing quarterly
49
International journal of retail & distribution management
48
Tourism management : research, policies, practice
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
SpringerLink / Bücher
45
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
Service business
41
The international journal of bank marketing : IJBM
41
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of electronic customer relationship management : IJECRM
33
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ECONIS (ZBW)
8,849
Other ZBW resources
42
BASE
1
USB Cologne (EcoSocSci)
1
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1
Congruence in communication and customer booking
decision
: a cognitive heuristic perspective
Wang, Hongli
;
Liang, Cuiqi
;
Zhu, Yunxia
;
Zhou, Mengnan
- In:
International journal of business communication : IJBC …
61
(
2024
)
3
,
pp. 703-721
Persistent link: https://www.econbiz.de/10014635905
Saved in:
2
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
Saved in:
3
How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
Saved in:
4
What drives retailer loyalty? : a meta-analysis of the role of cognitive, affective, and social factors across five decades
Liu-Thompkins, Yuping
;
Khoshghadam, Leila
;
Shoushtari, …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 92-110
Persistent link: https://www.econbiz.de/10013207543
Saved in:
5
The affective and cognitive impacts of perceived touch on online customers' intention to return in the web-based eCRM environment
Chen, Hong-mei
;
Chen, Qimei
;
Kazman, Rick
-
2009
Persistent link: https://www.econbiz.de/10003860458
Saved in:
6
The effects of sense of presence, sense of belonging, and cognitive absorption on satisfaction and user loyalty toward an immersive 3D virtual world
Kim, Dan J.
;
Zhang, Dongsong
- In:
Exploring the grand challenges for next generation …
,
(pp. 30-43)
.
2010
Persistent link: https://www.econbiz.de/10008900982
Saved in:
7
Gaining insight into cognitive structure using GALILEO method : where is your web site in the customers' cognitive space?
Moon, Junghoon
;
Rhee, Cheul
;
Kang, Hyunjeong
;
Sanders, G. L.
- In:
Journal of electronic commerce in organizations : the …
8
(
2010
)
1
,
pp. 26-40
Persistent link: https://www.econbiz.de/10003953081
Saved in:
8
In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van
;
Ruyter, Ko de
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
Saved in:
9
Kundenbindung und Wechselverhalten in der privaten Krankenversicherung
Hodek, Jan-Marc
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008654757
Saved in:
10
Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Drèze, Xavier
;
Nunes, Joseph C.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 268-281
Persistent link: https://www.econbiz.de/10008988450
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