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~subject:"Relationship marketing"
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Das 21. Jahrhundert ist weibli...
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Relationship marketing
Women
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Frauen
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Marketingmanagement
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Marketing management
16,372
Persönlichkeitspsychologie
12,643
Personality psychology
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Indien
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2,457
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2,370
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2,350
Beziehungsmarketing
2,313
Gleichberechtigung
2,207
Gender equality
2,007
Brand management
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women
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Bruhn, Manfred
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9
Terho, Harri
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Verhoef, Peter C.
9
Bauer, Hans H.
8
Neslin, Scott A.
7
Palmatier, Robert W.
7
Wilde, Klaus D.
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Fink, Klaus-J.
6
Hollensen, Svend
6
Kleinaltenkamp, Michael
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Knittel, Christopher R.
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Payne, Adrian
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Petersen, J. Andrew
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Ratten, Vanessa
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Stango, Victor
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Stock-Homburg, Ruth
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4
Ahlert, Dieter
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Cranfield School of Management
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Econometrisch Instituut <Rotterdam>
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F.A.Z.-Institut für Management-, Markt- und Medieninformationen
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Freie Universität Berlin
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Fundacja Uniwersytetu Ekonomicznego w Krakowie
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INSEAD
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INSEAD-Wharton Alliance Center for Global Research & Development
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Institut für Betriebswirtschaftslehre <Lüneburg> / Abteilung für Bank- und Finanzwirtschaft
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Institut für Marktorientierte Unternehmensführung Mannheim
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
Kreditwirtschaftliches Kontaktforum <3, 1999, Lüneburg>
1
Münchener Marketing-Symposium <23, 1997, München>
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
RWTH Aachen
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
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Springer Gabler <Firma>
1
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Svenska Handelshögskolan <Helsinki>
1
SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
1
Universität Mannheim
1
Universität St. Gallen
1
Universität St. Gallen / Institut für Marketing
1
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Journal of business research : JBR
65
Industrial marketing management : the international journal for industrial and high-tech firms
52
Journal of retailing and consumer services
34
Journal of strategic marketing
33
The journal of business & industrial marketing
30
SpringerLink / Bücher
27
European journal of marketing : EJM
24
Journal of the Academy of Marketing Science
23
Business horizons
15
The journal of product & brand management
15
International journal of hospitality management
14
The journal of brand management : an international journal
14
Journal of retailing
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Cogent business & management
12
Journal of marketing communications
12
Journal of marketing management : MM
12
International journal of electronic customer relationship management : IJECRM
11
Journal of marketing
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Psychology & marketing
11
Harvard-Business-Manager : das Wissen der Besten
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Asia Pacific journal of marketing and logistics
9
International journal of internet marketing and advertising : IJIMA
9
International review on public and non-profit marketing
9
Journal of business-to-business marketing
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing analytics : JMA
9
Journal of marketing for higher education
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
9
Marketing letters : a journal of research in marketing
9
Neue betriebswirtschaftliche Forschung : Nbf
9
Springer eBook Collection / Business and Economics
9
The service industries journal
9
Europäische Hochschulschriften / 5
8
Gabler Edition Wissenschaft
8
International journal of retail & distribution management
8
Journal of business economics : JBE
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
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ECONIS (ZBW)
2,307
Other ZBW resources
14
USB Cologne (EcoSocSci)
1
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1
Wonder woman : marketing secrets for the trillion-dollar customer
Ellwood, Iain
-
2008
Persistent link: https://www.econbiz.de/10013481083
Saved in:
2
"Count the ways that it impacts your life" : new parenthood and sport fandom
Mansfield, Aaron C.
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 462-474
Persistent link: https://www.econbiz.de/10012293664
Saved in:
3
Marketing
Lippmann, Ingo
- In:
Corporate banking : zukunftsorientierte Strategien im …
,
(pp. 391-426)
.
2008
Persistent link: https://www.econbiz.de/10003742098
Saved in:
4
Zielgruppenorientierte Steuerung der Unternehmneskommunikation
Kirchgeorg, Manfred
;
Springer, Christiane
- In:
Medien im Marketing : Optionen der Unternehmenskommunikation
,
(pp. 205-225)
.
2009
Persistent link: https://www.econbiz.de/10003771416
Saved in:
5
Kundenbindung im Ethnomarketing der Stromversorger : eine empirische Untersuchung am Beispiel der Berliner Deutschtürken
Lüdtke, Stephan R.
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003893700
Saved in:
6
Marktmacht 50plus : wie Sie Best Ager als Kunden gewinnen und begeistern
Pompe, Hans-Georg
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003473938
Saved in:
7
IT-Unterstützung von Marketing-Prozessen
Leußer, Wolfgang
;
Rühl, Denise
;
Wilde, Klaus D.
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 601-650)
.
2011
Persistent link: https://www.econbiz.de/10008858195
Saved in:
8
Managementkonzepte und -ansätze
In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 269-324)
.
2007
Persistent link: https://www.econbiz.de/10003507280
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9
Marktmacht 50plus : wie Sie Best Ager als Kunden gewinnen und begeistern
Pompe, Hans-Georg
-
2011
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10008989066
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10
Best Ager als Härtetest : Marketing-Mix-Optionen und Implikationen für das Customer Management
Keuper, Frank
;
Kurze, Katharina
- In:
Customer Management : Vertriebs- und Servicekonzepte …
,
(pp. 133-172)
.
2011
Persistent link: https://www.econbiz.de/10009426308
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