"Count the ways that it impacts your life" : new parenthood and sport fandom
Year of publication: |
2020
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Authors: | Mansfield, Aaron C. |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 34.2020, 5, p. 462-474
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Subject: | consumer behavior | fan identification | identity theory | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group |
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