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~subject:"Relationship marketing"
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Relationship marketing
Konsumentenverhalten
79,123
Consumer behaviour
78,690
Einzelhandel
17,626
Retail trade
14,722
Theorie
10,589
Theory
10,399
Beziehungsmarketing
9,470
Markenführung
7,601
Brand management
7,598
Markenimage
6,590
Brand image
6,562
Online-Handel
6,033
Online retailing
6,016
Deutschland
5,795
USA
5,579
Kundenzufriedenheit
5,548
Customer satisfaction
5,543
United States
5,292
Germany
4,827
Social Web
4,641
Social web
4,639
Online-Marketing
4,463
Dienstleistungsqualität
4,438
Internet marketing
4,434
Service quality
4,433
Markenartikel
4,347
Brand
4,339
Electronic Commerce
4,242
E-commerce
4,068
Werbewirkung
3,591
Verbraucherverhalten
3,567
Advertising effects
3,553
Experiment
3,363
Preismanagement
3,349
Pricing strategy
3,343
Emotion
3,160
Werbung
3,028
Advertising
2,957
Privater Konsum
2,862
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4,582
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1,485
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6
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Han, Heesup
40
Hollebeek, Linda D.
33
Kumar, V.
29
Mattila, Anna S.
28
Verhoef, Peter C.
28
Loureiro, Sandra Maria Correia
24
Gil Saura, Irene
22
Huber, Frank
22
Bang, Nguyen
19
Grewal, Dhruv
19
Klaus, Philipp
19
Prentice, Catherine
19
Rather, Raouf Ahmad
19
Hippner, Hajo
18
Wilde, Klaus D.
18
Ahn, Jiseon
17
Khan, Imran
17
Usman, Osly
17
Bijmolt, Tammo H. A.
16
Herrmann, Andreas
16
Neslin, Scott A.
16
Schramm-Klein, Hanna
16
Swoboda, Bernhard
16
Lemon, Katherine N.
15
Mittal, Vikas
15
Quach, Sara
15
So, Kevin Kam Fung
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Sesé, F. Javier
14
Sreejesh, S.
14
Bauer, Hans H.
13
Das, Gopal
13
Evanschitzky, Heiner
13
Karjaluoto, Heikki
13
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American Marketing Association
9
Springer Fachmedien Wiesbaden
7
IGI Global
5
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
De Gruyter Oldenbourg
2
Friedrich-Schiller-Universität Jena
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Springer-Verlag GmbH
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMACOM
1
Berlin / Senatsverwaltung für Wirtschaft und Betriebe
1
Bertelsmann Stiftung
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Customs Co-operation Council
1
Deutsche Verkehrswissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
European Marketing Academy
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachhochschule Stralsund / Fachbereich Wirtschaft
1
Fraunhofer-Informationszentrum Raum und Bau
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
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Haufe-Lexware GmbH & Co. KG
1
INSEAD
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Institut für Markt- und Distributionsforschung <Köln>
1
Intergovernmental Maritime Consultative Organization
1
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1
Karlsruher Institut für Technologie
1
Kega
1
Landesanstalt für Medien Nordrhein-Westfalen
1
Leipziger Universitätsverlag GmbH
1
Logos Verlag Berlin
1
Manz'sche Verlags- und Universitätsbuchhandlung
1
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Journal of retailing and consumer services
492
Journal of business research : JBR
366
International journal of hospitality management
164
The journal of services marketing
119
The journal of product & brand management
99
Journal of the Academy of Marketing Science
79
Journal of retailing
78
The journal of brand management : an international journal
78
Cogent business & management
77
Psychology & marketing
75
Journal of hospitality marketing & management
73
Asia Pacific journal of marketing and logistics
72
Journal of strategic marketing
69
International journal of contemporary hospitality management
68
Journal of travel and tourism marketing
68
The service industries journal
68
Industrial marketing management : the international journal for industrial and high-tech firms
65
The international review of retail, distribution and consumer research
63
International journal of retail & distribution management
60
Journal of service management
57
SpringerLink / Bücher
54
Journal of marketing
52
Marketing intelligence & planning
52
European journal of marketing : EJM
51
Journal of service research : JSR
51
Services marketing quarterly
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Tourism management : research, policies, practice
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
International journal of retail and distribution management
45
International journal of internet marketing and advertising : IJIMA
44
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
42
Service business
42
International journal of electronic marketing and retailing : IJEMR
41
The international journal of bank marketing : IJBM
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
36
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
International journal of electronic customer relationship management : IJECRM
35
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ECONIS (ZBW)
9,452
BASE
1
USB Cologne (EcoSocSci)
1
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Why customers would rather have a smartphone than a car : relationship retailing as an opportunity
Molenaar, Cor
-
2015
Persistent link: https://www.econbiz.de/10010532637
Saved in:
2
Online customer loyalty : forecasting the repatronage behavior of online retail customers
Nacif, Roberta C.
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001825931
Saved in:
3
Multi-Channel-Retailing : verhaltenswissenschaftliche Analyse der Wirkung von Mehrkanalsystemen im Handel
Schramm-Klein, Hanna
-
2003
-
1. Auflage
Persistent link: https://www.econbiz.de/10001741243
Saved in:
4
Retail Business in Deutschland : Perspektiven, Strategien, Erfolgsmuster ; mit Berichten und Fallstudien von Aldi, Conley's, DocMorris, Lush, Metro und Zara
Riekhof, Hans-Christian
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001851238
Saved in:
5
The adoption and effectiveness of loyalty programs in retailing
Leenheer, Jorna
-
2004
Persistent link: https://www.econbiz.de/10002752285
Saved in:
6
Möglichkeiten der Beeinflussung des Konsumenten in Einkaufsstätten in Abhängigkeit von Kundentypen und Einkaufsstättendeterminanten - unter Berücksichtigung von machttheoretischen...
Diehl, Sandra
- In:
Konsumentenverhaltensforschung im 21. Jahrhundert : …
,
(pp. 211-233)
.
2004
Persistent link: https://www.econbiz.de/10002516333
Saved in:
7
Retail customer segmentation based on relational benefits
Gil Saura, Irene
;
Ruiz-Molina, Maria Eugenia
- In:
Journal of relationship marketing : innovations & …
8
(
2009
)
3
,
pp. 253-266
Persistent link: https://www.econbiz.de/10003891267
Saved in:
8
Retail Business in Deutschland : Perspektiven, Strategien, Erfolgsmuster. Mit Berichten und Fallstudien von Aldi, Conley’s, DocMorris, Lush, Metro und Zara
Riekhof, Hans-Christian
(
ed.
)
-
2004
Der
Einzelhandel
spürt vielfältige Veränderungen wie kaum ein anderer Wirtschaftsbereich: Andere Einkaufsgewohnheiten …
Persistent link: https://www.econbiz.de/10013505871
Saved in:
9
Improving customer retention management through cost-sensitive learning
Coussement, Kristof
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10010371318
Saved in:
10
Experiential retailing leveraged by data analytics
Dastidar, Urshita Ghosh
;
Ambekar, Suhas Suresh
; …
- In:
International journal of business intelligence research …
12
(
2021
)
1
,
pp. 98-113
Persistent link: https://www.econbiz.de/10012508247
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