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Niche envy : marketing discrimination in the digital age
Turow, Joseph - 2006
Persistent link: https://www.econbiz.de/10003229285
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Relationships between providers and users of market research : the role of personal trust
Moorman, Christine; Deshpandé, Rohit; Zaltman, Gerald - 1993
Persistent link: https://www.econbiz.de/10000867282
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A model of price leadership based on consumer loyalty
Deneckere, Raymond J.; Kovenock, Daniel J.; Lee, Robert E. - 1988
Persistent link: https://www.econbiz.de/10000770940
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What are your customers looking for?
Pelsmacker, Patrick de - 1992
Persistent link: https://www.econbiz.de/10000879721
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Kundenpotentialanalyse im Kundenstamm von Unternehmen
Schulz, Bernhard - 1995
Persistent link: https://www.econbiz.de/10000545874
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Kundenbindung als Marketingziel : Identifikation und Analyse zentraler Determinanten
Peter, Sibylle Isabelle - 1997
Persistent link: https://www.econbiz.de/10000628099
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A comparison of brand loyalty and store loyalty
Lamb, T. J.; Goodhardt, G. J. - 1988
Persistent link: https://www.econbiz.de/10000131907
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The nature of customer relationship profitability : analysis of relationships and customer bases in retail banking
Storbacka, Kaj - 1994
Persistent link: https://www.econbiz.de/10000147214
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On custom
Schlicht, Ekkehart - 1992
Persistent link: https://www.econbiz.de/10000148766