//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Positioning strategy in retail...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Relationship marketing
Großbritannien
136,074
United Kingdom
91,762
Einzelhandel
17,674
Marketingmanagement
16,155
Marketing management
16,119
Deutschland
15,795
Retail trade
14,628
USA
13,440
Germany
12,693
United States
12,077
Theorie
10,307
Theory
10,158
Frankreich
8,503
Konsumentenverhalten
7,528
Consumer behaviour
7,488
France
6,628
EU-Staaten
6,395
EU countries
6,313
Schätzung
5,458
Estimation
5,156
Vergleich
4,212
Japan
4,060
Comparison
4,020
Marketing
3,837
Italien
3,754
Wirtschaftsgeschichte
3,640
Geschichte
3,439
Vereinigte Staaten
3,329
Beziehungsmarketing
3,265
Geldpolitik
3,265
Economic history
3,261
Kanada
3,221
Welt
3,157
Italy
3,126
World
3,111
Niederlande
3,016
Australien
2,716
Canada
2,684
Monetary policy
2,640
more ...
less ...
Online availability
All
Undetermined
1,240
Free
386
Type of publication
All
Article
2,400
Book / Working Paper
864
Type of publication (narrower categories)
All
Article in journal
2,075
Aufsatz in Zeitschrift
2,075
Aufsatz im Buch
318
Book section
318
Hochschulschrift
170
Thesis
135
Graue Literatur
119
Non-commercial literature
119
Collection of articles of several authors
84
Sammelwerk
84
Arbeitspapier
71
Working Paper
71
Aufsatzsammlung
64
Case study
62
Fallstudie
62
Ratgeber
38
Guidebook
36
Bibliografie enthalten
35
Bibliography included
35
Handbook
31
Handbuch
31
Conference paper
27
Konferenzbeitrag
27
Lehrbuch
27
Textbook
23
Konferenzschrift
20
Conference proceedings
13
Collection of articles written by one author
9
Reprint
9
Sammlung
9
Festschrift
7
Glossar enthalten
5
Glossary included
5
Bibliografie
2
CD-ROM, DVD
2
Company information
2
Firmeninformation
2
Accompanied by computer file
1
Amtliche Publikation
1
Amtsdruckschrift
1
more ...
less ...
Language
All
English
2,786
German
477
French
3
Polish
3
Czech
1
Dutch
1
Romanian
1
Russian
1
more ...
less ...
Author
All
Kumar, V.
21
Gil Saura, Irene
18
Bruhn, Manfred
17
Homburg, Christian
17
Grewal, Dhruv
16
Neslin, Scott A.
12
Schramm-Klein, Hanna
11
Sheth, Jagdish N.
11
Quach, Sara
10
Verhoef, Peter C.
10
Das, Gopal
9
Terho, Harri
9
Bang, Nguyen
8
Bauer, Hans H.
8
Bijmolt, Tammo H. A.
8
Grönroos, Christian
8
Palmatier, Robert W.
8
Thaichon, Park
8
Karjaluoto, Heikki
7
Pantano, Eleonora
7
Riekhof, Hans-Christian
7
Ruyter, Ko de
7
Wilde, Klaus D.
7
Berenguer Contrí, Gloria
6
Chen, Jing
6
Fink, Klaus-J.
6
Frasquet Deltoro, Marta
6
Ieva, Marco
6
Kleinaltenkamp, Michael
6
Knittel, Christopher R.
6
Krafft, Manfred
6
Lombart, Cindy
6
Petersen, J. Andrew
6
Roggeveen, Anne L.
6
Rubio Benito, Natalia
6
Schüller, Anne M.
6
Stango, Victor
6
Steinmann, Sascha
6
Vrontis, Demetris
6
Weaven, Scott
6
more ...
less ...
Institution
All
American Marketing Association
10
IGI Global
3
AMACOM
2
Erich-Schmidt-Verlag <Berlin>
2
European Health Care Conference <2, 2011, Hamburg>
2
Harvard Graduate School of Business Administration
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Berlin / Senatsverwaltung für Wirtschaft und Betriebe
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Chartered Institute of Marketing
1
Cranfield School of Management
1
Econometrisch Instituut <Rotterdam>
1
Fundacja Uniwersytetu Ekonomicznego w Krakowie
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Graduate School of Business Administration
1
Great Britain / Customs Establishment
1
Helmut-Schmidt-Universität
1
INSEAD
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
Kega
1
Münchener Marketing-Symposium <23, 1997, München>
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Oxford Institute of Retail Management
1
RWTH Aachen
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Springer Gabler <Firma>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
198
Journal of business research : JBR
93
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of retailing
51
The international review of retail, distribution and consumer research
47
Journal of strategic marketing
42
International journal of retail & distribution management
35
The journal of business & industrial marketing
33
International journal of retail and distribution management
30
Journal of the Academy of Marketing Science
30
SpringerLink / Bücher
30
European journal of marketing : EJM
22
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
19
Cogent business & management
18
Business horizons
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of marketing management : MM
17
The journal of services marketing
17
Marketing intelligence & planning
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
The journal of product & brand management
15
International journal of electronic customer relationship management : IJECRM
14
Journal of marketing
14
Journal of marketing communications
14
The service industries journal
14
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Asia Pacific journal of marketing and logistics
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Marketing letters : a journal of research in marketing
12
Psychology & marketing
12
Gabler Edition Wissenschaft
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Services marketing quarterly
11
The journal of brand management : an international journal
11
Harvard-Business-Manager : das Wissen der Besten
10
International journal of hospitality management
10
International journal of production economics
10
more ...
less ...
Source
All
ECONIS (ZBW)
3,264
Showing
1
-
10
of
3,264
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
2
Multikanalstrategien im stationären
Einzelhandel
: eine empirische Untersuchung in der Konsumelektronikbranche
Müller-Lankenau, Claas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013430885
Saved in:
3
Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.
;
Beauchamp, J. P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
Saved in:
4
Einsatzmöglichkeiten der Werbepolitik zum Aufbau von Wechselbarrieren im
Einzelhandel
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Elste, Ina
- In:
Distribution und Handel in Theorie und Praxis : …
,
(pp. 323-350)
.
2009
Persistent link: https://www.econbiz.de/10003839531
Saved in:
5
Kundenbindungsmanagement im
Einzelhandel
: eine kausalanalytische Untersuchung am Beispiel des Textilfacheinzelhandels
Fuchs, Andreas
-
2010
-
1. Auflage
Persistent link: https://www.econbiz.de/10003901869
Saved in:
6
Status quo des Multi-Channel-Managements im deutschen
Einzelhandel
Zentes, Joachim
;
Schramm-Klein, Hanna
- In:
Thexis : Fachzeitschrift für Marketing ; …
23
(
2006
)
4
,
pp. 6-10
Persistent link: https://www.econbiz.de/10003384329
Saved in:
7
Zur Wirkung individualisierter und personalisierter Coupons
Wierich, Ralf
- In:
Handel im Fokus : aus dem Instituts für …
59
(
2007
)
3
,
pp. 140-155
Persistent link: https://www.econbiz.de/10003533349
Saved in:
8
CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.
;
Venkatesan, Rajkumar
;
McAlister, Leigh
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
Saved in:
9
Localisation as a marketing strategy for small retailers
Coca-Stefaniak, J. Andres
;
Parker, Cathy
;
Rees, Patricia
- In:
International journal of retail & distribution management
38
(
2010
)
9
,
pp. 677-697
Persistent link: https://www.econbiz.de/10008651869
Saved in:
10
The impact of market orientation on Chinese retailers' channel relationships
Chung, Jae-eun
;
Huang, Ying
;
Jin, Byoungho
;
Sternquist, …
- In:
The journal of business & industrial marketing
26
(
2011
)
1
,
pp. 14-25
Persistent link: https://www.econbiz.de/10009007652
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->