Brand love has ignited renewed attention of marketing scholars and practitioners. Nonetheless, scant research has been done to examine the interplay between different self related goals in impacting brand love. This research aims to examine the relative impact of self-related goals on brand love...

This study aims to determine the mediating role of surface acting and deep acting in the effect of emotional exhaustion through customer mistreatment cognitive rumination. The research universe consists of local restaurants within the scope of gastronomy tourism employees in Afyonkarahisar. A...

The current study looks at the relationships in the Pakistani smartphone market between brand experience, brand love, and brand loyalty. In addition, we also study brand trust's moderating effect. The data was collected from 300 Pakistani smartphone users. Structural equation modelling (SEM) and...