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~subject:"Relationship marketing"
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Relationship marketing
Konsumentenverhalten
78,507
Consumer behaviour
78,497
Beziehungsmarketing
25,044
Theorie
10,951
Theory
10,931
Kundenzufriedenheit
8,155
Customer satisfaction
8,151
Brand management
7,989
Markenführung
7,989
Markenimage
6,848
Brand image
6,822
Dienstleistungsqualität
6,632
Service quality
6,631
Deutschland
6,107
Germany
5,869
Online retailing
5,800
Online-Handel
5,799
Social Web
5,610
Social web
5,610
USA
5,509
United States
5,382
Online-Marketing
5,094
Internet marketing
5,048
Electronic Commerce
4,616
Einzelhandel
4,565
Retail trade
4,477
Brand
4,371
Markenartikel
4,367
E-commerce
4,354
Verbraucherverhalten
3,900
Marketingmanagement
3,888
Marketing management
3,838
Werbewirkung
3,606
Advertising effects
3,582
Emotion
3,479
Experiment
3,377
Vertrauen
3,097
Confidence
3,073
Customer service
3,026
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All
Undetermined
8,364
Free
3,277
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Article
18,277
Book / Working Paper
6,734
Journal
28
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Article in journal
14,822
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3,362
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3,362
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1,435
Thesis
1,163
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1,045
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1,045
Arbeitspapier
655
Working Paper
655
Collection of articles of several authors
549
Sammelwerk
549
Case study
445
Fallstudie
445
Aufsatzsammlung
370
Ratgeber
228
Guidebook
211
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159
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142
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136
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136
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127
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104
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104
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102
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70
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53
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53
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47
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24
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24
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24
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19
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19,986
German
5,051
French
23
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Czech
6
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4
Dutch
3
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3
Spanish
3
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1
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1
Russian
1
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Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
53
Hollebeek, Linda D.
50
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Thaichon, Park
31
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Matzler, Kurt
28
Sheth, Jagdish N.
28
Eggert, Andreas
27
Grewal, Dhruv
27
Walsh, Gianfranco
27
Aksoy, Lerzan
26
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
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Springer Fachmedien Wiesbaden
60
IGI Global
17
National Bureau of Economic Research
11
American Marketing Association
10
Books on Demand GmbH <Norderstedt>
8
Verlag Dr. Kovač
7
Fördergesellschaft Marketing an der Universität Augsburg
6
Harvard Graduate School of Business Administration
6
Haufe-Lexware GmbH & Co. KG
6
Universität St. Gallen
6
AMACOM
5
Information Resources Management Association
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Springer-Verlag GmbH
5
Universität Mannheim
5
Verlag Franz Vahlen
5
Erich-Schmidt-Verlag <Berlin>
4
Fachhochschule Reutlingen / European School of Business
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Technische Universität Dresden
4
Wiley-VCH
4
Edward Elgar Publishing
3
Erasmus Research Institute of Management
3
Eric Cuvillier <Firma>
3
Friedrich-Schiller-Universität Jena
3
Institut für Marktorientierte Unternehmensführung Mannheim
3
Logos Verlag Berlin
3
Nomos Verlagsgesellschaft
3
RWTH Aachen
3
Shaker Verlag
3
Svenska Handelshögskolan <Helsinki>
3
Thüringen / Landesregierung
3
USA / General Accounting Office
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
W. Kohlhammer GmbH
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Arbeitsmarktservice Österreich
2
Bundesverband des Deutschen Textil-Einzelhandels
2
Bundesvereinigung Logistik
2
De Gruyter Oldenbourg
2
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Published in...
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Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Psychology & marketing
100
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
25,015
USB Cologne (EcoSocSci)
24
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1
Compensatory solution : can it save a company from a service failure?
Tran, Trang P.
;
Roswinanto, Widyarso
;
Yunus, Erlinda Nusron
- In:
Services marketing quarterly
37
(
2016
)
2
,
pp. 80-97
Persistent link: https://www.econbiz.de/10011486830
Saved in:
2
The impact of service failure on brand credibility
Bougoure, Ursula Sigrid
;
Russell-Bennett, Rebekah
; …
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 62-71
Persistent link: https://www.econbiz.de/10011528525
Saved in:
3
Online service failure : diagnosing customer's evaluation of critical incidents outcomes
Ahmad, Maisarah
;
Kadir, Suhaila Abdul
;
Syed Shah Alam
; …
- In:
International journal of applied business and economic …
13
(
2015
)
1
,
pp. 239-257
Persistent link: https://www.econbiz.de/10011376176
Saved in:
4
Experiential regret in service failure : the role of service justices
Hwang, Hee-Jeong
;
Kang, Min-Jeong
;
Youn, Myoung-Kil
- In:
Journal of transnational management : the official …
21
(
2016
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10011455814
Saved in:
5
Why customer service frustrates consumers : using a tiered organizational structure to exploit hassle costs
Dukes, Anthony
;
Zhu, Yi
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 500-515
Persistent link: https://www.econbiz.de/10012038424
Saved in:
6
A customer-dominant logic on service recovery and customer satisfaction
Cheung, Fung Yi Millissa
;
To, Wai Ming
- In:
Management decision : MD
54
(
2016
)
10
,
pp. 2524-2543
Persistent link: https://www.econbiz.de/10011579689
Saved in:
7
The mediating influence of service failure explanation on customer repurchase intention through customers satisfaction
Arun Kumar Tarofder
;
Nikhashemi, Seyed Rajab
;
Azam, S. …
- In:
International journal of quality and service sciences
8
(
2016
)
4
,
pp. 516-535
Persistent link: https://www.econbiz.de/10011641344
Saved in:
8
Recovering coproduced service failures : antecedents, consequences, and moderators of locus of recovery
Dong, Beibei
;
Sivakumar, K.
;
Evans, Kenneth R.
;
Zou, …
- In:
Journal of service research : JSR
19
(
2016
)
3
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011665411
Saved in:
9
The positive effects of customers’ power on their behavioral responses after service failure
Sembada, Agung
;
Tsarenko, Yelena
;
Tojib, Dewi
- In:
Journal of service research : JSR
19
(
2016
)
3
,
pp. 337-351
Persistent link: https://www.econbiz.de/10011665459
Saved in:
10
Discount reference moderates customers' reactions to discount frames after online service failure
Sharifi, Seyed Shahin
;
Aghazadeh, Hashem
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4074-4080
Persistent link: https://www.econbiz.de/10011553910
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