Narrow search
Showing 1 - 4 of 4
Cover Image
S-D logic-informed customer engagement : integrative framework, revised fundamental propositions, and application to CRM
Hollebeek, Linda D.; Srivastava, Rajendra K.; Chen, Tom - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 161-185
Persistent link: https://www.econbiz.de/10011996797
Cover Image
Market-based capabilities and financial performance of firms : insights into marketing's contribution to firm value
Ramaswami, Sridhar N.; Srivastava, Rajendra Krishan; … - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 97-116
Persistent link: https://www.econbiz.de/10003850890
Cover Image
Customer acquisition and retention spending : an analytical model and empirical investigation in wireless telecommunications markets
Min, Sungwook; Zhang, Xubing; Kim, Namwoon; Srivastava, … - In: Journal of marketing research : JMR 53 (2016) 5, pp. 728-744
Persistent link: https://www.econbiz.de/10011650386
Cover Image
From customer-, to actor-, to stakeholder engagement : taking stock, conceptualization, and future directions
Hollebeek, Linda D.; Kumar, Vikas; Srivastava, Rajendra … - In: Journal of service research 25 (2022) 2, pp. 328-343
Persistent link: https://www.econbiz.de/10013268027