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. Relationship marketing becomes a priority in order to manage relationships with stakeholders and to create a competitive edge for … the university. The entrepreneurial engagement is evident in all above-mentioned practices in tourism curricula in the … Italian university. The aim of the paper is cluster analysis of satisfaction of 100 entrepreneurs of the tourism industry who …
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statistical and qualitative analysis of online word-of-mouth communication. Its main finding is that even if online marketing is a …
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