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The service-dominant logic of marketing and marketing ethics
Williams, John; Aitken, Robert - In: Journal of business ethics : JOBE 102 (2011) 3, pp. 439-454
Persistent link: https://www.econbiz.de/10009300632
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Service-dominant logic 2025
Vargo, Stephen L.; Lusch, Robert F. - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
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17 years of service-dominant logic : Vargo and Lusch's contributions
Alexander Joseph Ibnu Wibowo; Ujang Sumarwan; Budi Suharjo - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 482-492
This article aims to examine the contribution of Vargo and Lusch (V&L) to service-dominant logic (S-D logic) thinking from the first time it appeared until now. No previous study has specifically analyzed all contributions of V&L since the phenomenon appearance of their article about this...
Persistent link: https://www.econbiz.de/10012888446
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Value creation in the market ecosystem : a Service-Dominant logic perspective
Katsifaraki, Georgia - Panepistēmio Kypru / Department of Economics - 2018
Persistent link: https://www.econbiz.de/10012041746
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A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.; Akaka, Melissa Archpru - In: Journal of strategic marketing 24 (2016) 1, pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
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Value cocreation in service interactions : dimensions and antecedents
Neghina, Carmen; Caniëls, Marjolein; Bloemer, Johanna M.; … - In: Marketing theory 15 (2015) 2, pp. 221-242
Persistent link: https://www.econbiz.de/10011494612
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Customer-to-customer value co-creation and co-destruction in sporting events
Kim, Kyungyeol; Byon, Kevin K.; Baek, Wooyeul - In: The service industries journal 40 (2020) 9/10, pp. 633-655
Persistent link: https://www.econbiz.de/10012260315
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Marketing agency/client service-for-service provision in an age of digital transformation
Hughes, Tim; Vafeas, Mario - In: Journal of business-to-business marketing 26 (2019) 3/4, pp. 265-280
Persistent link: https://www.econbiz.de/10012196308
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Co-creation and higher order customer engagement in hospitality and tourism services : a critical review
Chathoth, Prakash K.; Ungson, Gerardo R.; Harrington, … - In: International journal of contemporary hospitality management 28 (2016) 2, pp. 222-245
Persistent link: https://www.econbiz.de/10011459755
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Customer engagement in service
Kumar, V.; Rajan, Bharath; Gupta, Shaphali; Dalla … - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 138-160
Persistent link: https://www.econbiz.de/10011996790